S*uce Projects Asks Local Dubai Artists to Decorate Public Seats
Meghan Young — March 23, 2011 — Social Good
References: sauceprojects & psfk
The public art movement has reached Dubai thanks to S*uce Projects. This amazing initiative has asked local artists to take one of the many benches littered around the city and decorate it so that they can remain a practical fixture while also becoming a stunning art piece.
By encouraging people to "Find a bench. Fall in love," S*uce Projects also encourages people to open their eyes and smell the roses with their works.
One participant of the S*uce Projects interestingly incorporated their art bench into social media by creating one with the hashtag #xbench. They then "asked their Facebook fans and Twitter followers to complete the sentence “If I were a bench…” which created significant social media buzz for Art Dubai," according to PSFK.
By encouraging people to "Find a bench. Fall in love," S*uce Projects also encourages people to open their eyes and smell the roses with their works.
One participant of the S*uce Projects interestingly incorporated their art bench into social media by creating one with the hashtag #xbench. They then "asked their Facebook fans and Twitter followers to complete the sentence “If I were a bench…” which created significant social media buzz for Art Dubai," according to PSFK.
Trend Themes
1. Public Art Movement - The trend of incorporating public art into urban spaces presents an opportunity for businesses to sponsor and collaborate with artists to create unique and visually appealing installations.
2. Community Engagement - The trend of involving local artists in public projects like decorating benches promotes community engagement and could be leveraged by businesses to enhance their brand image and connect with the local community.
3. Social Media Integration - The trend of integrating social media into art projects, such as the use of hashtags and user-generated content, can create viral online buzz and provide businesses with a platform to reach a wider audience.
Industry Implications
1. Hospitality & Tourism - The hospitality and tourism industry can benefit from partnering with public art projects by decorating benches near their establishments to create unique experiences for their guests and attract attention.
2. Advertising & Marketing - The advertising and marketing industry can leverage the trend of community engagement through art by collaborating with local artists to create branded installations that resonate with the target audience and generate buzz.
3. Social Media Platforms - Social media platforms can explore opportunities in the trend of social media integration into art projects by providing tools and features specifically designed for artists and art-related hashtags to enhance the user experience.
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