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Candy-Coated Architecture

The Smarties Student Housing Will Make You Crave Chocolate

— March 18, 2011 — Art & Design
I can't think of a better name for the Smarties student housing facility. A perfect residence for university students, this candy-coated piece of architecture is fun, vibrant and full of youthfulness.

Designed by Architectenbureau Marlies Rohmer Architecture, the Smarties student housing facility is located in Utrecht, Netherlands. It was built on the Utrecht University, turning the Uithof into a full-fledged campus. By addressing the shortage of housing for students, it signals a new appreciation for university-goers as well as education.

The multicolored Smarties student housing facility is comprised of 380 independent and clustered rooms as well as party rooms and other sections dedicated to a well-rounded campus lifestyle.

The Smarties student housing facility wasn't just inspired by the candy, but also by the eclectic students themselves.
Trend Themes
1. Multicolored Architecture - The Smarties student housing facility showcases the trend of using vibrant and multicolored designs in architecture to create an energetic and youthful environment.
2. Student Housing Solutions - The Smarties student housing facility highlights the trend of addressing the shortage of housing for students, presenting an opportunity for innovation in the student housing industry.
3. Campus Lifestyle Integration - The Smarties student housing facility exemplifies the trend of creating well-rounded campus environments by incorporating facilities such as party rooms and other sections for a complete student experience.
Industry Implications
1. Architecture - The Smarties student housing facility presents disruptive innovation opportunities in the architecture industry by exploring new ways to incorporate playful and vibrant designs in building structures.
2. Real Estate - The Smarties student housing facility highlights the need for innovative solutions in the real estate industry to address housing shortages for students and create more affordable and appealing options.
3. Education - The Smarties student housing facility signifies an opportunity for disruptive innovation in the education sector to prioritize and invest in student accommodations for a better university experience.
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