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Irish-Inspired Alcohol Branding

Lucky Brew Beer Labels Make Drinking About the Occasion

— March 17, 2011 — Special
March 17th may entice you to a quality Irish draught, but these Lucky Brew Beer labels make the occasion less about what you're drinking, and more about the celebration.

If you're hosting a Saint Patrick's Day party this year, consider another sort of festive decoration. Made by Rachel Wiles of Benign Objects, this DIY printable packaging dresses up the aspects of the evening on which your guests will be most focused.

The designer illustrated these stickers, complete with an array of green shades, clover motifs and a name that harkens to that luck of the Irish. Printed on PDFs of six cut outs, these Lucky Brew Beer labels offer round, oval and square bottle embellishments, as well as patterned bottle neck adornments.
Trend Themes
1. Holiday-themed Drink Labeling - Opportunity for businesses to create themed labels for various holidays to enhance the celebratory aspect of drinking.
2. Diy/customizable Alcohol Packaging - Opportunity for businesses to provide customizable packaging that allows consumers to decorate their own alcohol bottles for events/parties.
3. Green Products - Opportunity for businesses to appeal to environmentally conscious consumers by using eco-friendly materials for beverage packaging and labeling.
Industry Implications
1. Alcohol and Beverage - Opportunity for alcohol companies to enhance the drinking experience by providing festive packaging and labeling for various occasions and holidays.
2. Arts and Crafts - Opportunity for art supply companies to market their products for DIY alcohol packaging and labeling projects.
3. Eco-friendly Products - Opportunity for companies focused on sustainability to provide eco-friendly packaging solutions for the beverage industry.
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