The Mercedes Infoxication Commercial Compares Cars to Changing Society
Chalaine Mantha — March 15, 2011 — Autos
References: mbusa & adsoftheworld
The Mercedes Infoxication commercial takes on a different view when trying to describe how its vehicles differ from others. The advertisement takes you on a journey through impeccable art sculptures and installments such as different-colored salt hanging in shakers with a plasticine man avoiding them with an umbrella. There is also half of a face installed in a wall with a mouth spewing hundreds of water bottles.
The Mercedes Infoxication commercial states that there are thousands of options people have to choose from, "but luckily there remain some decisions that make themselves." I feel that this commercial is a way for Mercedes to let their customers know that when it comes to cars, they have the goods. Mercedes wants people to feel like choosing a vehicle can actually be easy, unlike the struggles of daily life choices.
The Mercedes Infoxication commercial states that there are thousands of options people have to choose from, "but luckily there remain some decisions that make themselves." I feel that this commercial is a way for Mercedes to let their customers know that when it comes to cars, they have the goods. Mercedes wants people to feel like choosing a vehicle can actually be easy, unlike the struggles of daily life choices.
Trend Themes
1. Impeccable Art Sculptures - Embracing the use of impeccable art sculptures in advertising can create a visually captivating and memorable experience for customers.
2. Comparing Cars to Changing Society - Highlighting the connection between cars and societal changes in advertising can appeal to customers' desire to stay ahead of the trends.
3. Simplifying Decision-making - Promoting the idea of making car choices easy can attract customers who are overwhelmed by the abundance of options in the market.
Industry Implications
1. Automotive - Incorporating art sculptures and societal themes in automotive advertising can differentiate brands and create a unique selling proposition.
2. Advertising - Utilizing innovative concepts such as comparing cars to changing society can help advertisers create impactful and engaging campaigns.
3. Consumer Goods - Emphasizing the simplicity and ease of decision-making processes can resonate with consumers looking for hassle-free purchasing experiences across various industries.
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