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Molten Minutes

The Artya Liquid Dial is a Unique Way to Tell Time

— February 25, 2011 — Business
This Swiss company has made a name for itself with its haute watches, with the Artya Liquid Dial surpassing every other luxurious chronograph ever made. The crystallized cover houses colored liquid that makes this time teller distinct.

Designed by horologist Yvan Arpa, the limited edition, handmade Artya Liquid Dial is donned in black PVC and hand sewn with durable rubber. It is also processed with Alzavel waterproof technology that will sustain the watch during any weather.

Implications - Abstract designer concepts show that consumers demand something more out of even the simplest of products. Various watch concepts have come out with incredible cutting-edge designs that stray from the usual mechanics of the item. With advanced technology and creative minds, the future of timepieces may go beyond abstract designs.
Trend Themes
1. Abstract Timepiece Designs - Consumers are demanding unique and abstract designs for timepieces, leading to opportunities for innovation in the watch industry.
2. Advanced Technology in Watches - Advancements in technology can push the boundaries of what a watch can do, creating new opportunities for disruption in the industry.
3. Nontraditional Materials in Watch Design - Incorporating nontraditional materials such as liquid and rubber into watch design creates opportunities for unique and innovative products.
Industry Implications
1. Luxury Watch Industry - Luxury watch brands can fulfill consumer demand for abstract and technologically advanced designs.
2. Fashion Industry - High-end fashion brands can collaborate with watchmakers to create unique timepieces using nontraditional materials.
3. Technology Industry - Technology companies can integrate advanced features into watches, enhancing their functionalities and disrupting the traditional watch market.
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