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Hexahedron Flacons

The Cube Pour Homme Packaging Embodies the Product Name

— February 21, 2011 — Fashion
Sometimes the simpler the branding, the more attractive a product is, and this Cube Pour Homme packaging is a prime example. The geometric shape of the cologne bottle epitomizes the fragrance's label, creating a clever container that emits elegance and class.

Designed by Mike Flache of Germany, Cube Pour Homme packaging incorporates three sliced segments. The capless perfume bottle remains in a closed position in its cubic form, and can be sprayed only when its fragments are misaligned.
Trend Themes
1. Geometric Packaging - There is an opportunity for disruptive innovation in creating unique packaging designs that incorporate geometric shapes to enhance branding and appeal.
2. Minimalist Branding - Simplifying branding elements and focusing on a minimalistic design aesthetic can increase the attractiveness and desirability of a product.
3. Interactive Packaging - Developing packaging that requires user interaction, such as aligning fragments to activate or use the product, can create a more engaging and memorable consumer experience.
Industry Implications
1. Fragrance - Innovative packaging designs like the Cube Pour Homme can disrupt the fragrance industry by elevating the visual appeal and creating a unique selling point for products.
2. Design - There is an opportunity for disruption in the design industry by incorporating geometric shapes and minimalistic elements to create visually striking and functional packaging solutions.
3. Consumer Goods - Interactive packaging concepts can disrupt the consumer goods industry by creating memorable and interactive experiences that strengthen brand loyalty and drive sales.
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