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West Coast Hangout Shoots

The Brixton 2011 Spring/Summer Lookbook Will Make You Crave Sunny Days

— February 19, 2011 — Marketing
Looking at the Brixton 2011 Spring/Summer collection makes me really crave those warm and sunny days. The photoshoot depicts easy-going individuals going about their business in beautiful west coast weather. The clothes reflect the season and the images fairly well with laid-back styles that are lightweight and comfortable.

With the Brixton 2011 Spring/Summer collection's images of skateboarding and other summer hangout activities, who wouldn't want summer to come sooner?
Trend Themes
1. West Coast Fashion - Opportunity for disruptive innovation in creating sustainable and eco-friendly clothing options inspired by west coast style.
2. Laid-back Fashion - Disruptive innovation potential in designing functional and fashionable clothing for casual, comfortable lifestyles.
3. Seasonal Collections - Opportunity for disruptive innovation in developing versatile clothing lines that cater to changing seasons and weather conditions.
Industry Implications
1. Fashion - Potential for disruptive innovation in incorporating sustainable materials and manufacturing processes into the fashion industry.
2. Leisure and Sports - Opportunity for disruptive innovation in creating innovative and stylish products for skateboarding and other summer hangout activities.
3. Photography and Advertising - Disruptive innovation potential in utilizing creative and visually appealing photoshoots to promote fashion and lifestyle brands.
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