The EF Language Schools Campaign Will Make You Wish You Were in Paris
Chalaine Mantha — February 18, 2011 — Marketing
References: vimeo & adsoftheworld
The EF Language Schools campaign will make you wish you were in the city of love! The commercial takes you on a quick two-minute journey throughout the beautiful city of Paris, following the journey of a young girl who ends up finding love.
The EF Language Schools campaign video demonstrates that if you know the language of a foreign city, it is easier to get around and you could possibly find a date! Gustav Johansson, the video's director, definitely did a very impressive job.
The EF Language Schools campaign video demonstrates that if you know the language of a foreign city, it is easier to get around and you could possibly find a date! Gustav Johansson, the video's director, definitely did a very impressive job.
Trend Themes
1. Language-learning Ads - The success of the EF Language Schools campaign demonstrates an emerging trend of language-learning ads that showcase the beauty of foreign cities and the romantic possibilities therein.
2. Experiential Marketing - The EF Language Schools campaign employs experiential marketing that immerses potential customers within a new culture and inspires them to learn a new language in order to experience it more fully.
3. Multimedia Storytelling - The EF Language Schools campaign uses multimedia storytelling to create an engaging and emotional narrative that showcases the benefits of language learning and inspires customers to take action.
Industry Implications
1. Language Education - Language education providers can innovate by partnering with tourism boards and using multimedia storytelling to showcase the benefits of language-learning in real-world scenarios.
2. Tourism - Tourism companies and destinations can innovate by partnering with language education providers to offer immersive language-learning experiences that give customers a more authentic and rewarding travel experience.
3. Advertising - Advertisers can innovate by using experiential marketing techniques and multimedia storytelling to create emotionally compelling narratives that showcase the benefits of products or services in real-world scenarios.
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