UFC Facebook Streaming Offers Sidestep TV to Bring Fights to Fans
Jordan M — February 7, 2011 — Pop Culture
References: facebook & fastcompany
In a remarkable move that may very well spell the beginning of the end of Television’s uncontested monopoly on live sporting events, a recent UFC Facebook streaming campaign has offered a high-profile match to any Facebook user that ‘likes’ their page.
The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a live charity fight was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken.
The move comes on the heels of a smaller-scale test run that the UFC undertook last month in which a live charity fight was offered to those who had ‘liked’ their Fan Page. The resulting publicity brought in a staggering 123,000 additional fans alone, so it’s not surprising that an even more ambitious UFC Facebook streaming campaign has now been undertaken.
Trend Themes
1. Social Media Streaming - Disruptive innovation opportunity: Leveraging social media platforms to live stream events and reach a wider audience.
2. Monopoly Disruption - Disruptive innovation opportunity: Challenging the traditional monopoly of television networks by offering live sporting events through online platforms.
3. Fan Engagement - Disruptive innovation opportunity: Using social media interactions, such as 'likes,' to engage fans and offer unique experiences.
Industry Implications
1. Sports Broadcasting - Disruptive innovation opportunity: Integrating social media streaming into the sports broadcasting industry to attract a larger audience.
2. Online Streaming - Disruptive innovation opportunity: Expanding online streaming services to include live sporting events and attract more subscribers.
3. Social Media Marketing - Disruptive innovation opportunity: Using social media platforms as marketing channels to engage fans and promote events.
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