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Apple Mines Diamonds & Gold

Luxury Mac Book Pro

— October 7, 2007 — Luxury
If you're going to invest in a Mac Book Pro, you don't mind investing in a good thing.. and you're probably not interested in looking like everybody else. The good news then, is that Computer Choppers is giving you the chance to jazz up the Apple of your eye. Their specialty? Pro pimp jobs! They've put together a gold-plated MacBook Pro, complete with diamond-studded Apple logo.

Implications - FIRST AND SECOND SENTENCE DO NOT LINK

Products that are made to be luxurious have a unique consumer following. These consumers want the product but may feel that it is not special enough for them. By offering the product in a luxury form, the targeted consumers will feel that their product is special and one of a kind.
Trend Themes
1. Luxury Technology - Offering luxurious versions of popular tech products creates a unique and exclusive consumer following.
2. Customization - Providing customization options for tech products allows consumers to personalize their devices to their preferences.
3. Opulent Branding - Using precious materials and luxurious embellishments for product branding enhances the perceived value and exclusivity.
Industry Implications
1. Technology - Tech companies can tap into the luxury market by offering high-end versions of their popular products.
2. Customization Services - Businesses that specialize in customizing tech products can cater to consumers' desire for personalization.
3. Jewelry and Precious Metals - The jewelry industry can explore collaborations with tech companies to create luxurious and opulent tech accessories.
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