Nigel Goodwin — February 23, 2006 — Tech
References: news.bbc
US television network NBC is launching its new show, Conviction, which is a youthful spin-off of the popular Law & Order franchise. But you'll find it on iTunes 10 days before you'll find it on TV.
"We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option," explained NBC chief executive Jeff Zucker, "and we want to reach out to these viewers."
"We believe we have a youthful and energetic cast that should appeal to a new audience increasingly comfortable with this downloadable format as a viewing option," explained NBC chief executive Jeff Zucker, "and we want to reach out to these viewers."
Trend Themes
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Early Digital Release — NBC is releasing Conviction on iTunes 10 days before its TV premiere, suggesting an opportunity for other TV networks to release shows digitally before their traditional TV release dates.
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Youth-targeted Spin-offs — Conviction is a youthful spin-off of the Law & Order franchise, highlighting a trend of creating TV shows that specifically target younger audiences.
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Downloadable TV Shows — NBC's decision to make Conviction available for download on iTunes suggests an opportunity to develop new platforms for downloading TV shows.
Industry Implications
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TV Networks — NBCs decision to release Conviction online ahead of its TV premiere suggests opportunities for other TV networks to experiment with digital distribution.
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Digital Media Platforms — As NBC releases Conviction digitally ahead of its TV premiere, there are opportunities for digital media platforms to stream exclusive content to attract users.
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Entertainment Industry — NBC's decision to release Conviction online ahead of time showcases an opportunity for the entertainment industry to pivot towards digital distribution models.
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