This week's newsletter highlights the must-see innovations on the website right now:
The gin brand Beefeater is launching an Instagram photography course
, which includes access to the Beefeater distillery.
Dunkin' Donuts' new Frozen Dunkin' Coffee
is the latest addition to the brand's permanent coffee lineup.
Scotch-Brite showed off its lint rollers by gathering together some Instagram-famous dogs for its #WorthTheMess campaign
The Body Shop's colorful new window displays
promote the brand's new superfood face masks.
Sports Illustrated's just launched its first-ever interactive issue
, complete with VR content.
Brawny created a Mother's Day ad
shot from the perspective of children wearing Snapchat Spectacles.
CEO, Author & Keynote Speaker - JeremyGutsche.com
P.S. Here's my innovation keynote schedule:
Asian flavor trends turn conventional snacks into surprising experiences
Implications - Exploring non-traditional combinations and formulations, Asian snack brands are continuously coming out with flavors that dare to create unlikely matches. Taking simple snacking... [More]
Classic Asian desserts are reformatted to appeal to North American audiences
Implications - Continuously inspired by new formats, ingredients and textures, dessert brands are taking advantage of the evolving popularity of Asian-fusion cuisine by incorporating popular Asian... [More]
Toys turn into collectible artworks to engage the whole family
Implications - With parents looking to spend more time with their children, toy brands look for ways to appeal to both children and adults alike to foster bonding through joint interest. Taking an... [More]
Affordable fashion focuses on sophisticated design for cost-savvy consumers
With high end fashion content prevalent on social media, consumers of all economic backgrounds are becoming hyper aware of the designs and trends that signify luxury. Brands looking to target these... [More]
Retail product education increases casual shopper engagement
Implications - Being able to physically interact with products being one of the top advantages physical retail has over digital, stores are playing to this strength by creating engaging education... [More]