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New Interactive Ads and Digital Media (522 Trends)Subcategories:
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54 Interactive Marketing Campaigns (CLUSTER)
From Graphic Novel Advergames to Interactive Digital BillboardsBy Katherine Vong - Marketers are trying to get your attention. When it comes down to it, the effort companies put behind their engaging and interactive marketing campaigns is for your attention. They want you focused on…
4,372 Views
Artful Plastic Surgery Sites (GALLERY)
Medical Web Sites Compete to Show Their Aesthetic AbilitiesBy Jessica Marcel - If your company’s selling art, which plastic surgery certainly is, it’s important to present that image in all aspects. These plastic surgery sites are a representation of how important it is to have a…
2,269 Views
Paper Liposuction Simulations
The New Weight Watchers Ad Lets You Peel Off lbsBy Jacqueline Parrish - The Switzerland ad agency that came up with the latest advertising scheme for weight loss giant Weight Watchers, should be declared geniuses. The new Weight Watchers advertisement features a woman with…
486 Views
Graphic Novel Advergames (GALLERY)
Adidas Teamgeist Campaign Makes You Part of the GameBy Katherine Vong - The Adidas Teamgeist campaign is the name given to the interactive advergame launched by North Kingdom for Adidas in partnership with the German Football Federation. Named after the ball used at the…
786 Views
Scintillating Celeb Sites (GALLERY)
The Official Jim Carrey Website is Wierd and WonderfulBy Marcus Munro - If you haven’t seen the official Jim Carrey website yet, I encourage you to have a look. The designers at 65 Media have done a fantastic design job with the weird and wonderful website which includes images…
1,170 Views
Human Fireflies (VIDEO)
Hotaru-san by So-Net is a Japanese Guerrilla CampaignBy Bianca Bartz - Now here's a campaign based on a literally glowing idea. Human fireflies were unleashed by So-net on the streets of Japan. The participants were dressed in black, from capped head to toe, and had soccer…
652 Views
Subway Floodvertising (GALLERY)
Brazilian Advertising Campaign for the Movie 2012 Fakes Subway FloodBy Katie Cordrey - As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have…
5,016 Views
Bus Shelter Light Switches (GALLERY)
The Live Green Toronto Ad is One You Can Turn OffBy Katherine Vong - The Toronto government has created an ad for the city's bus shelters in an attempt to make a statement about energy consumption and promote the city's resource on environmentally-friendly living, Live…
575 Views
Fearless Flight Apps (GALLERY)
The Virgin Atlantic iPhone App Helps People Too Scared to FlyBy Katherine Vong - Not one to be scared of heights or flying, I probably won’t have much use for the Virgin Atlantic iPhone app, but I’m sure plenty of people will. The Virgin Atlantic iPhone app called ‘Flying Without Fear’…
729 Views
Design Crowdsourcing (GALLERY)
Brandsupply Focuses Solely on Local Design TalentBy Katherine Vong - There have been crowdsourcing initiatives that have spanned internationally to procure talent from across the globe, but not many that have kept the effort local. Brandsupply, however, is a Netherlands-based…
637 Views
Personalized Vampire Novels (VIDEO)
Co-author 'First Bite' With Teen Book by YouBy Katie Cordrey - ‘First Bite’ is a novel with a twist: The story allows for personalization of 26 characteristics. The personally selected information results in thousands of changes in each book. Even the cover of the…
662 Views
Raw Meat Fashions (VIDEO)
The "Eat Your Steak. Be A Man." Campaign From Goodman Steak HouseBy Nancy Vaughn - There are some things that don’t go together—white clothes and mud, bad breath and kissing—and you’d think raw meat and naked skin would be up there as well. Not according to Goodman Steak House and their…
1,167 Views
Corporate Kiddie Sing-Alongs (VIDEO)
Is the 'Bing Goes the Internet' Bing Jingle Annoying or Clever?By Jessica Marcel - Microsoft has officially added to the long list of hated corporate jingles. ‘Bing, bing, bing goes the Internet’? Really? The Bing jingle is downright painful, and these poor children were dragged into…
749 Views
Carvertising Sales Sites (GALLERY)
The 'cashURwheels' Marketplace for Drivers Who Want to Earn Extra CashBy Katherine Vong - Cars splattered with humongous ads—we’ve all seen them driving around. What I’ve always wondered is whether those ads are advertising the driver’s own company or the business of someone else. If the driver…
605 Views
Nudevertising Climate Change (VIDEO)
Supermodels Take it Off for 350.org and Global WarmingBy Nancy Vaughn - Last week on Oct 24, 2009, the International Day of Climate Action was recognized by 350.org and people in 181 countries, at over 5,200 events around the world. Supporters gathered to address the climate…
4,002 Views
Cheap Celebrity Fashions (GALLERY)
Olsenboye at JCPenny is Twintastic CollaborationBy Marissa Liu - A collection designed by fashion favorites Mary Kate and Ashley Olsen is to be sold under the name Olsenboye at JCPenny. The line will hit 50 select JCPenney stores for a limited time starting on November…
1,772 Views
App Store Auto Launches (VIDEO)
2010 VW GTI Appeals to Apple Users With Real Racing GTI AppBy Marissa Brassfield - With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so…
1,272 Views
Crystal-Studded Man Masks (GALLERY)
The Gilt Groupe 'Gilt MAN' Has Everything From Watches to MasksBy Katherine Vong - The Gilt Groupe ‘Gilt MAN’ is a special site launched by the luxury web boutique for men. In addition to fashion, style advice, and trend tips, the Gilt MAN website also offers athletic wear—such as Helly…
769 Views
Sponsored Hot Bars (GALLERY)
Hornitos Mischieve Hits Up The Trend Hunter Hot BarBy Marissa Brassfield - If you’ve checked out our sweet new revamp of TrendHunter.com this week, there’s no doubt you noticed something else new: a custom Trend Hunter Hot Bar sponsored by the Hornitos Mischieve campaign. The…
815 Views
Marketing Cars to Kids (GALLERY)
GM 'Passport to Knowledge' Shows Students How Plug-In Tech WorksBy Marissa Brassfield - At the Business of Plugging In conference on electric vehicles in Detroit, GM took an innovative marketing approach by targeting kids in the GM ‘Passport to Knowledge’ event. About 300 area students were…
1,005 Views
Wrinkly Billboards (GALLERY)
SeeThePersonNotTheAge.com Wants You to like Old PeopleBy Jacqueline Parrish - The imaginative advertising agency behind the wrinkly billboard advertising campaign for SeeThePersonNotTheAge.com (a Scottish website aimed at helped younger people relate to older folks) is brilliant.…
1,056 Views
DIY Shoe Challenges (GALLERY)
Aldo Contest Gives Opportunity to Aspiring Shoe DesignersBy Katherine Vong - The Aldo contest for shoe-aholics has kicked off. If you’re an aspiring shoe designer or just have a way with the BeDazzler, here’s your chance to become an Aldo collaborator. Asking shoe-savvy individuals…
1,149 Views
Author Guessing Games
Fourth Estate Challenges Readers with Anonymous StoriesBy Katherine Vong - Mystery is the mantra for businesses as more companies entice customers through the element of surprise. Hipstery and ShoeDazzle are two recent examples, and now Fourth Estate -- a UK imprint of HarperCollins…
671 Views
Beer-Branded Skate Decks (GALLERY)
Steam Whistle’s Stellar ‘Design a Deck’ CompetitionBy Christina Butty - Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the best…
1,116 Views
Big Things for Small Business
Sacred Wind Communications, Inc! (SPONSORED)By Marissa Brassfield - SPONSORED - Small Businesses are the driving force behind growth and innovation in the American Economy, and their inspiring stories reverberate across all industry sectors. American Express and NBC Universal…
729 Views
Educating & Enabling Entrepreneurs (VIDEO)
The GoForth Institute Promotes Prospective PotentialistsBy Marcus Munro - Dr. Leslie Roberts is the founder of Canada’s first private entrepreneurial education program. Freshly launched on October 14th, GoForth Institute’s initiative focuses on preparing aspiring entrepreneurs…
845 Views
Noisy Crowdsourced Branding (VIDEO)
Yahoo Yodel Studio Gets Sounds from Yodeling CrowdsBy Katie Cordrey - As part of its $100 million ‘YOU’ ad campaign, Yahoo is giving the yodel back to the people. The Yahoo Yodel Studio allowed musicians to record new versions of the famous Yahoo yodel in 22 musical genres—from…
1,079 Views
Fashion House Social Media (GALLERY)
The Gucci Eyeweb Site is Confusing to Say the LeastBy Jacqueline Parrish - The Gucci Eyeweb site is supposed to be a social networking site where party-goers from all over the globe (read: fashion-centric cities like New York, Paris and Milan) can meet, chat, and post photos.…
896 Views
Armpit Pampering (VIDEO)
Dove Creates the 'Piticure' to Soothe Irritated and Neglected PitsBy Marissa Liu - To launch their new Dove Ultimate Visibly Smooth anti-perspirant Dove created the PitiCure. The Dove PitiCure is to your underarms as a manicure is to your fingers. It consists of a simple four-step process…
1,222 Views
Crowdsourced Film Remakes (GALLERY)
'Star Wars: Uncut' Lets Fans Recreate an Epic MovieBy Katherine Vong - If there was a part in Star Wars you didn’t particularly enjoy, you can now change it to your liking by logging onto Star Wars: Uncut. The site allows Star Wars fans to recreate specific parts of the epic…
935 Views
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