New Trends

Using Association to Promote Movies (VIDEO) Baz Luhrmann Heads Down Under for 'Australia' 1103 Views Famed director Baz Luhrmann took a psychological approach in promoting his new film 'Australia'--association. In DDB Worldwide's "Come Walkabout" campaign to promote tourism in Australia, Baz Luhrmann… [Related +/-]

781 Views Super Magnetic Beer (VIDEO) The Guinness Law of Attraction The latest advertisement for Guinness, titled ‘The Fridge Magnet,’ showcases the beer law of attraction. Shot in Buenos Aires, it features a lorryload of Guinness, which acts as a giant magnet for fridges… [Related +/-]

2129 Views Dramatic Sports Commercials (VIDEO) Nike ‘Fate’ Nike’s new commercial, ‘Fate,’ plays more like a dramatic movie than a sports ad. Directed by the talented David Fincher, the spot follows the life journey of two pro football players from the time they… [Related +/-]

12265 Views 17 Examples of Offensive PR In a world full of marketing clutter, some ad agencies argue that the best way to get your product noticed is to be as offensive as possible. This can come be achieved in many ways, from being grotesque… [Related +/-]

836 Views Embarrassing Commercial Debuts (VIDEO) Celebrities Who Got Their Break in Japan The pay must have been very good for these Japanese commercials, because these celebrities would not have been caught dead in these ads if they had aired back in the US. Thanks to Japander, many of these…

1080 Views Blowtorched Toast Art (GALLERY) The X Factor Judges Immortalized in Bread An artist has depicted the faces of a UK talent show, The X Factor, onto pieces of toast. They were made for Warburtons, a bread brand who is sponsoring the show. This is a great example of getting more… [Related +/-]

1239 Views Offensive Ringtones (VIDEO) 'Psycho Teddy' Tune Protested by Mental Health Charity Australia's answer to the Crazy Frog, Psycho Teddy, has had his ringtone frenzy toned down after receiving protests from a mental health charity. He now has to be called Teddy Z. While his lyrics encourage… [Related +/-]

5588 Views iPhone Killer Launches (VIDEO) Spy Footage of the Blackberry Storm Spy footage of the touch-screen Blackberry Storm that is touted as the latest iPhone killer have been posted online. In the video, the Blackberry Storm's numerous features--mobile music, GPS, mobile browsing… [Related +/-]

1124 Views Poetic Beer Commercials (VIDEO) Guinness Spoken Word Ad True to its tagline of "reach for greatness," this commercial for Guinness beer by Saatchi & Saatchi London goes the extra mile with a creative mix of spoken word poetry, live-action cinematography, and… [Related +/-]

734 Views Camouflaged Ad Campaigns (VIDEO) GotVMail and Gary Busey on Business Gary Busey, the Oscar-winner and born-again Christian whose career has seen a revival since his wacked-out appearance on Celebrity Fit Club, has a new title: business advisor. Go inside his entrepreneurial… [Related +/-]

1275 Views Reverse Psychology Election PSAs (VIDEO) A-Listers Say "Don't Vote" Leonardo DiCaprio made a new video with a few of his fellow celebrity friends, people like Dustin Hoffman, Eva Longoria, Jennifer Aniston, Aston Kutcher, Eva Longoria, Ellen Degeneres, Forrest Whitaker… [Related +/-]

1266 Views Hellvertising (VIDEO) Devilish Capital One "No Hassle Rewards" Campaign Capital One Canada causes Hell to freeze over with their 'No Hassle Rewards' card, a rewards card with no surprises at redemption (i.e. no blackout dates, no hidden fees/taxes, miles never expire). Unlike…

1200 Views Posthumous Film Trailers (VIDEO) Heath Ledger's 'The Imaginarium of Doctor Parnassus' A trailer was released recently for Heath Ledger's last film, 'The Imaginarium of Doctor Parnassus,' which is about a 1,000 year old doctor who leads a traveling theater troupe and then makes a deal with… [Related +/-]

2168 Views 40 Thirst-Quenchers for Beer Lovers (CLUSTER) Beer is a staple all over the world. Whether you prefer ale, lager, bock or stout, one thing’s for certain: People LOVE their brew! Our featured articles on beer for fitness fanatics, 8-person beer bongs,… [Related +/-]

2616 Views Grossvertising (VIDEO) Extended Stay Glamorizes Flatulence Remember the grossness of the hotel commercial that depicted a woman licking everything? Now Toy Agency has decided that being able to fart when you please will make you want to stay in Extended Stay hotels.… [Related +/-]

1223 Views Manologue Advertising (VIDEO) The Phillips ShaveEverywhere Campaign Guys, have you ever tried explaining your usage of a total body groomer to trim your nether regions to your father? Philips has renewed their ShaveEverywhere campaign with some new manologues. This one… [Related +/-]

8423 Views 16 Clever Sony Ads (CLUSTER) Since I started writing for TrendHunter.com, I have come across numerous creative Sony print ad campaigns, commercials and publicity stunts. From the viral success of the Sony Bravia and recent ‘Foam… [Related +/-]

1176 Views Web Therapy (VIDEO) Lisa Kudrow's Plays Wacky Shrink for Lexus Lexus is launching a web-based branded channel starring Friends Emmy-winning actress Lisa Kudrow. Kudrow, who played kooky Phoebe in the popular TV series, plays a wacky shrink named Fiona Wallice who…

833 Views Fly Funerals to Sell Cars (VIDEO) MINI Clubman Ad Creates Buzz Car lovers know that the pleasure of driving on a country back road comes with the inevitable pain of cleaning the dead bugs from your front grill and windshield--a rite that MINI exploits for their new… [Related +/-]

672 Views Skateboarding Fruit (VIDEO) Bud Light Lime Adverts To promote their new Lime flavor, Bud Light had a stuntman dress up in a lime costume, then perform public tricks on a skateboard. The randomness of these two video adverts for Bud Light Lime is just…

44074 Views Exceptionally Sexist Advertising (VIDEO) Che Men's Magazine Outrages Women If your going to do something well, you might as well do it really well. It follows that if you’re going to be sexist, you might as well be really sexist. Well, Che Men’s Magazine pulled that one off brilliantly… [Related +/-]

1066 Views Film 2.0 Viral Marketing (VIDEO) Tropic Thunder's Sophisticated Formula The recent Hollywood movie ‘Tropic Thunder’ starring Ben Stiller, Robert Downey Jr., Jack Black and a much hyped cameo by Tom Cruise, has more than six features on Trend Hunter. Many of these articles… [Related +/-]

1937 Views Suicidal Animated Animals (VIDEO) Disturbing Global Warming PSA We've seen an animated PSA for Burma, and were shocked at how much a cartoon can stir the emotions. Now we've come across this amazing, yet sad and disturbing animated PSA from McCann-Erickson. Their… [Related +/-]

1410 Views Cheeky PSAs (VIDEO) Sensoa Teen STD Ad Young people have so much to learn when it comes to sexually transmitted diseases. This Belgian PSA by ad agency Boondoggle for Sensoa tries to educate teenagers and youngsters about a common sex-ed question--whether… [Related +/-]

1019 Views Animated Spice Girl Promotions (VIDEO) Mel B and Richard Branson for Virgin Media The Virgin group does it again with this clever animated ad starring Mel B. from the Spice girls. The ad is entertaining and does the job promoting Virgin's Movies on Demand launch. It's amusing and direct… [Related +/-]

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