Games Trends

Evolving with the needs and interests of both kids and adults, games are adapting to appeal to more diverse and eclectic consumer needs. Expanding beyond the traditional board game varieties, Trend Hunter is here to offer developments in gaming that transcend into diverse market areas, highlighting aspects like interactive play, emerging toys and youth activities.

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Competitive Live Games

April-8 Live Game Let's Players Challenge Friends Across The Globe

April-8 Live Game brings an adrenaline-fueled experience right to a player’s fingertips, offering people the chance to showcase their skills in real-time competition with friends across the... MORE

Promotional Branded Handheld PCs

AYANEO Announced an 'Eiyuden Chronicles' Special Edition Air 1S

In collaboration with the Eiyuden Chronicle franchise, AYANEO has released a special edition of its flagship Air 1S. While specific details about this version are limited, it is part of AYANEO’s... MORE

Charitable Farming Game Bundles

Humble's 'Down on the Farm' Bundle Supports Kiss the Ground

The “Down on the Farm” bundle offered by Humble Bundle is a curated collection of video games that blend the themes of farming and high fantasy adventure. This bundle allows purchasers to pay... MORE

Space-Centric Metaverse Games

Fortnite Debuts the Lunar Horizons Game with Hassell and ESA

In a collaboration between Epic Games, the European Space Agency (ESA), and Hassell, Fortnite players can now embark on an exciting journey to the moon’s south pole region in the immersive... MORE

Social Simulation Adventure Games

Atlus is Back with 'Metaphor Refantazio' from the Persona Team

Metaphor: Refantazio is an upcoming role-playing game (RPG) from Atlus, the creators of the acclaimed Persona series. Scheduled for release on October 11, 2024, the game represents a new... MORE

Zombie Survival Game Ports

Dambuster Studios Brought Dead Island 2 to the Steam Platform

Dambuster Studios, in collaboration with Deep Silver, has officially launched Dead Island 2 on Steam as of April 22, 2024. This marks a significant addition to the Dead Island franchise, which has... MORE

Immersive Rhythmic Concert Games

Epic Games Added Guitar Controller Support to 'Fortnite Festival'

Fortnite Festival, the music-driven event within the popular game Fortnite, has expanded its interactive capabilities by integrating support for guitar controllers. This new feature allows players... MORE

Musician-Inspired Game Characters

Singer Billie Eilish Arrives as the Newest Fortnite Hero

Fortnite recently announced an exciting new musical collaboration that will debut on April 23rd, featuring none other than the renowned artist, Billie Eilish. As part of this collaboration, Eilish&#... MORE

Performance-Enhancing Driver Updates

Intel Released a New Beta Arc Driver to Enhance Dx11 Games

Intel’s 31.0.101.5444 Beta driver for Arc Graphics products represents a significant update in the company’s driver offerings. Released on April 19, 2024, this driver provides notable... MORE

Comforting Fantasy Builder Games

Tales of the Shire Lets Players Build a Hobbit Society

“Tales of the Shire: A The Lord of the Rings Game” is an upcoming life simulation game developed by Wētā Workshop Game Studio. Set in the serene landscape of the Shire, the game allows players... MORE

AR Gaming

Entertainment brands are creating consoles designed for use with wireless AR headsets

Trend - Hardware manufacturers are creating new gaming consoles designed to be used with wireless Augmented Reality (AR) headsets. These unique handheld devices use head-mounted displays rather than traditional screens, but function like traditional game consoles instead of VR headsets.

Insight - The rapid advancement of metaverse-adjacent technologies, such as VR headsets, has made these devices far more sophisticated and cost-effective. This has led to an increased interest in these technologies from tech-enthusiast consumers looking to try new technologies as early as possible. As a result of these factors, brands in adjacent industries, such as gaming, are repurposing these new technologies to diversify product offerings in their spaces.

Workshop Question - How can your brand leverage the advancements in AR and metaverse-adjacent technologies to create innovative experiences or products for your target audience?

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