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Underwear Trends

Examining a sub segment of the lingerie category, Trend Hunter’s underwear category offers a glimpse into the latest ideas and developments in lingerie campaigns, modern underwear and eclectic undergarment designs.
Ideas
Lists
Videos
Photos
Insights
His-and-Her Underwear
His-and-Her Underwear
SAXX Offers Women Valentine’s Day Gift With 'Upside Down Heart' Pendant
This Valentine’s Day, SAXX Underwear is taking a unique approach to celebrating love by offering a special gift bundle for couples. Known for their innovative hammock-shaped pouch that... MORE
Age Inclusive Romantic Lingerie Ads
Age Inclusive Romantic Lingerie Ads
Bluebella's Valentine's Day Campaign Boasts Marie Helvi
Bluebella’s Valentine’s Day campaign, graced by the legendary Marie Helvin, celebrates the spirit of sensuality and empowerment. Helvin, a fashion icon with a career spanning over five... MORE
Vancouver-Based Inclusive Lingerie
Vancouver-Based Inclusive Lingerie
Understance Offers Size-Inclusive, Comfort-Driven Lingerie
Understance, a Vancouver-based lingerie brand, excels in providing solution-focused undergarments that cater to a wide range of sizes from A to K cups. Their commitment to quality and fit is evident... MORE
Celebrity-Led Underwear Campaigns
Celebrity-Led Underwear Campaigns
Calvin Klein's Spring 2024 Campaign Taps Jeremy Allen White
Actor Jeremy Allen White steps into the spotlight as the face of Calvin Klein’s Spring 2024 campaign. Captured against the backdrop of his hometown, New York, by the lens of acclaimed... MORE
Comfort-Focused Shapewear Bras
Comfort-Focused Shapewear Bras
Shapellx Launches a New Shapewear Bra Collection
Shapellx’s shapewear bra collection offers an innovative approach to comfort and support. These bras are designed to sculpt the waist and support the bust, all while providing an unmatched... MORE
Adaptive Intimate Collections
Adaptive Intimate Collections
Victoria’s Secret and Pink Team Up to Launch Adaptive Intimates
Victoria’s Secret and Pink, two renowned lingerie brands, have taken an inclusive step forward by launching their debut collections of intimates designed for women with disabilities. This new... MORE
Chic Sustainable Underwear Brands
Chic Sustainable Underwear Brands
Subset Formerly Known as Knickey, Launches in North America
There really is no shortage of contemporary, chic, and sustainable underwear brands on the market but Subset stands out with its comfortable materials and eye-catching color palettes. Subset is the... MORE
Top 100 Fashion Trends in September
Top 100 Fashion Trends in September
From Japanese Selvedge Denim to Plastic Fashion Campaigns
The September 2023 fashion compilation highlights a wide range of concepts from sustainable purposes or progressive new materials. There are also plenty of designs that bring a new lens of awareness... MORE
No-Show Plunge Bras
No-Show Plunge Bras
Siella Recently Introduced the No-Show Plunge and Triangle Bras
The Canadian lingerie brand Siella, a company known for its dedication to high-quality materials and comfortable cuts, added two new silhouettes to its product range—the No-Show Plunge Bra and the... MORE
Alpaca Fiber Underwear Collections
Alpaca Fiber Underwear Collections
Paka Introduces a Non-Toxic and Comfortable Underwear Line
The innovative alpaca-based apparel company known for its commitment to natural materials, Paka, has launched an inaugural non-toxic and comfortable underwear line. Dubbed Paka Essentials, the... MORE
Virtual Scent
Scent-releasing devices are used in virtual reality applications for immersion
Trend - New products are being developed that monitor virtual reality environments and release scents accordingly. These devices store scents via fluid or wax pads, and can custom-mix sources to produce more scent varieties. This is designed to enhance immersion in entertainment or for scent therapy.

Insight - The increase in popularity of metaverse applications spurred upon by new affordable hardware in the space has led to tech-curious consumers wanting to push the boundaries of what is possible in VR. These consumers are drawn to devices that push immersion further, such as haptic feedback wearables or omnidirectional treadmills. However, there is an ever-present desire for more immersion in VR applications. In recognition of this pressure, brands are experimenting with scent-based devices for VR.
Workshop Question - How could your brand utilize scent-based technology with its products or services?
8.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Adorned Bra Bands
Adorned Bra Bands
BAXXE Makes Bra Bands That are Meant to Be Seen, Not Hidden
While there are numerous accessories designed to conceal bra bands, one pioneering company is embracing a different approach by offering stylish bra bands that not only make bold fashion statements... MORE
Stylish Size-Inclusive Intimates
Stylish Size-Inclusive Intimates
Arula Makes Intimates for Millennials and Gen Z
Mid- and plus-size fashion brand Arula is introducing a collection of intimates made with Millennial and Gen Z women in mind. In the collection, there are more than 130 different styles of bras,... MORE
No-Show Underwear Collections
No-Show Underwear Collections
Siella's No-Show Capsule is Ultra-comfortable and Stretchy
For the summer months and during wedding season, the female-designed Canadian lingerie brand Siella calls attention to its no-show underwear line. The No-Show Collection includes a bralette,... MORE
Colorful Pride Lingerie Campaigns
Colorful Pride Lingerie Campaigns
Bluebella Launches Pride Campaign with British Singer Girli
Bluebella has unveiled its latest campaign to celebrate Pride, fronted by Queer British singer Girli, marking the brand’s continuous commitment to inclusivity and diversity. The campaign... MORE
Inclusive Swimwear Collections
Inclusive Swimwear Collections
Londre Bodywear Collabs with SI Swimsuit Model Sixtine Rouyre
Londre Bodywear, a sustainable and size-inclusive brand, is partnering with Sports Illustrated Swimsuit Model and body neutrality advocate, Sixtine Rouyre, for a new collection. Scheduled to launch... MORE
Active Period Underwear
Active Period Underwear
PUMA x Modibodi Supports Maximum Protection and Performance
The PUMA x Modibodi active period underwear range combines Modibodi’s patented technology with PUMA’s expertise to offer solutions that deliver uncompromising performance and protection. For... MORE
Empowering Fashion Films
Empowering Fashion Films
Victoria's Secret World Tour Reimagines the Iconic Show as a Feature Film
Victoria’s Secret newly announced the Victoria’s Secret World Tour as a reimagining of its famed fashion show as a feature film. The brand’s iconic show has been on hiatus for four... MORE
Bra-Included Women's Apparel
Bra-Included Women's Apparel
SheBird is on a Mission to Free Women from the Discomfort of Bras
SheBird aims to free women from the discomfort and difficulty of traditional bras and shapewear by offering clothing with built-in bras that provide 24/7 comfort. The She Love Built-in Bras feature... MORE
Adjustable Chlorine-Resistant Swimwear
Adjustable Chlorine-Resistant Swimwear
MeUndies' New Sustainable Swimwear Arrives for Summer
MeUndies, a leading brand in comfortable and sustainable apparel, has recently launched its newest Swimwear collection, setting new standards in eco-friendly and ultra-comfortable beachwear. This... MORE
Comfy Organic Cotton Lines
Comfy Organic Cotton Lines
Siella Strikes a Perfect Balance with Its Organic Cotton Undies & Bras
Siella’s organic cotton undies and bras are the epitomai of premium comfort and timeless style. The collection is made sustainably with organic GOTS cotton in an OEKO-TEX-certified factory,... MORE
Uplifting Underwear Capsules
Uplifting Underwear Capsules
Monki and BDDF Released a Limited-Edition Underwear Line
Monki and BDDF (the Body Dysmorphic Disorder Foundation) teamed up to release a limited-edition underwear line to bring attention to a psychological condition called body dysmorphic disorder (BDD.)... MORE
Versatile Comfortable Everyday Bras
Versatile Comfortable Everyday Bras
The Vibrant Body Company Boasts the EveryWear Bra™
A comfortable everyday bra is a needed staple in everyone’s wardrobe and brands like The Vibrant Body Company are on a mission to create the most versatile silhouettes. The EveryWear Bra™ is... MORE
Valentine's Day Lingerie Collections
Valentine's Day Lingerie Collections
SKIMS Taps White Lotus Stars for Its Valentine's Day Campaign
SKIMS, the alluring intimates brand by Kim Kardashian, just released a Valentine’s Day lingerie campaign and fans of the company might recognize the two women sporting the romantic undies and... MORE
Bold Valentine's Day Collections
Bold Valentine's Day Collections
Savage x Fenty Launched a Breakin’ Hearts Collection for V-Day
Valentine’s Day is just around the corner and Rihanna‘s Savage x Fenty brand has the holiday covered with its new Breakin’ Hearts collection. The new Breakin’ Hearts collection is a... MORE
Sustainable Period Panties
Sustainable Period Panties
Newex's Hiphugger Period Panty is Comfortable and Minimalist
A pair of sustainable period panties are available through the lingerie retailer la Vie en Rose. Designed by Newex, the Hiphugger Period Panty is affordable, comfortable, and sustainable. This is... MORE