Pop Culture Trends

Showcasing how elements of mainstream media are influencing societal behavior and consumer goods, Trend Hunter’s pop culture category features everything from viral videos to film merchandise and political satire.

TOP 20 WEEKMONTH2 MONTHS

#1: Celebrity-Fronted High-Fashion Campaigns

Versace's 2024 Icons Campaign Embodies the Brand's Ethos FULL ARTICLE

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Personalized High-Quality Wallpapers

Aesthy Offers Images for Device Wallpapers

Aesthy emerges for those seeking visual inspiration and personal expression through their device wallpapers. In a world inundated with endless social media scrolling and fleeting discoveries,... MORE

Screen-Free Pre-School Speakers

The Learn with Peppa Tonie Supports Pre-Readers with Audio Content

Tonies’ screen-free musical storybox helps kids learn with the help of their favorite characters and the newest addition is the Learn with Peppa Tonie. Created for pre-reading fans,... MORE

Sci-Fi-Themed Donut Collections

These Pinkbox Doughnuts Star Wars Day Treats Arrive This May

These Pinkbox Doughnuts Star Wars Day treats have been announced in anticipation of the namesake sci-fi holiday to provide consumers with a delicious option to pick up for a limited time only. The... MORE

Fur-Adorned Celebrity Figurines

Funko Unveils a New Pop! of Doja Cat's Coachella Performance

Funko, the brand known for its beloved Pop! figures, has officially released a new figure inspired by Doja Cat’s recent Coachella headline performance. The Pop! perfectly replicates the rapper&#... MORE

Financial Bootcamp Micro-Series

H&R Block's Responsibility Island Parodies Scripted Reality TV

In the style of Netflix’s Too Hot to Handle, H&R Block entered the world of branded entertainment with its Responsibility Island micro-series. This unconventional blend of comedy, love and... MORE

Tequila Espresso Martini Kits

Chamberlain Coffee and 818 Tequila are Putting a Twist on a Classic

Emma Chamberlain’s Chamberlain Coffee and Kendall Jenner’s 818 Tequila brands teamed up to put a twist on a classic coffee cocktail with a Tequila Espresso Martini Kit. Traditionally... MORE

Doll-Inspired Kids Collections

The PatPat x Barbie Collection Features About 60 Unique Styles

The PatPat x Barbie Collection is a whimsical, affordable, and versatile addition to the brand’s product roster. Featuring approximately 60 unique styles priced between $4.99 and $31.99, the... MORE

Modern Audio Studio Branding

No Fixed Address Has Developed a Visual Identity for DOKI DOKI

No Fixed Address has played a pivotal role in crafting the naming and visual identity for DOKI DOKI, a newly launched audio studio based in Quebec City. The name itself, derived from the Japanese... MORE

Friendship-Promoting Fashion Campaigns

Tommy Hilfiger's Spring 2024 Features Kendall Jenner

Tommy Hilfiger’s Spring 2024 campaign features Kendall Jenner alongside five of her friends. The concept and images of this year’s marketing strategy aim to embrace and embody the... MORE

Immersive Rhythmic Concert Games

Epic Games Added Guitar Controller Support to 'Fortnite Festival'

Fortnite Festival, the music-driven event within the popular game Fortnite, has expanded its interactive capabilities by integrating support for guitar controllers. This new feature allows players... MORE

Anonymous Support

Online mental health platforms enable anonymous peer-to-peer support structures

Trend - Brands are launching online mental health platforms that connect communities facing similar challenges. These platforms enable connections with peers who can relate to one another without judgment. The online community approach is always accessible, making it easy for users to gain support.

Insight - Younger consumers are facing several unique mental health issues due to growing up with the Covid-19 pandemic at pivotal times in their lives. These consumers' familiarity with online services, in part due to remote schooling and remote work, leads them to gravitate toward internet-based solutions for shopping, social interaction, and even healthcare. Healthcare providers are recognizing the online-first, social-focused motifs of Gen Z—in turn launching online mental health networks.

Workshop Question - How could your brand leverage the importance of online platforms when addressing the needs or wants of younger consumers?

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