Marketing Trends

Trend - Products in fresh food aisles tend to come in single-use plastic packaging, but F&B brands are now offering paper-based packages, trays and sealing wraps for these items. These packages are recyclable or biodegradable, and don't contain the polyethylene film that's common in paper packaging.

Insight - Eco-conscious consumers are becoming more mindful of the fact that seemingly small consumption habits, like buying single-use plastics, make a difference on their environmental impact over time. Though more consumers are opting to shop sustainably, most are still choosing to make changes to their day-to-day purchases and habits on a micro scale for reasons like cost and efficacy. This gives brands the opportunity to align their sustainability goals with consumers' rituals and routines.