Life-Stages Trends

Trend - Brands are designing convenient lactation massagers to address common breastfeeding challenges faced by new parents. These massagers feature various modes to help stimulate milk production, alleviate breast engorgement, and can help prevent mastitis.

Insight - The healthcare system frequently overlooks postpartum issues affecting women, including physical pain and psychological distress, as women's health research has traditionally received less investment. As information about breastfeeding and its challenges becomes more accessible, parents are looking for alternative products to ease post-partum complications without a doctor's visit or procedure. Brands that provide non-invasive, care-focused solutions for postnatal issues showcase a dedication to evolving in alignment with scientific research, as well as the unique needs of their customers.