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New Interactive Ads and Digital Media (520 Trends)

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Hotaru-san by So-Net is a Japanese Guerrilla Campaign

Human Fireflies (VIDEO)

Hotaru-san by So-Net is a Japanese Guerrilla Campaign
By Bianca Bartz - Now here's a campaign based on a literally glowing idea. Human fireflies were unleashed by So-net on the streets of Japan. The participants were dressed in black, from capped head to toe, and had soccer…
458 Views   9 Related [+/-]   1 Comment [+/-]   Nov 6, 09
Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood

Subway Floodvertising (GALLERY)

Brazilian Advertising Campaign for the Movie 2012 Fakes Subway Flood
By Katie Cordrey - As part of the Brazilian advertising campaign to promote the release of the film 2012, the subway Cantagalo, in Copacabana, Rio de Janeiro, Brazil is the recipient of a simulated flood. Graphics have…
3,296 Views   9 Related [+/-]   2 Comments [+/-]   Nov 5, 09
The Live Green Toronto Ad is One You Can Turn Off

Bus Shelter Light Switches (GALLERY)

The Live Green Toronto Ad is One You Can Turn Off
By Katherine Vong - The Toronto government has created an ad for the city's bus shelters in an attempt to make a statement about energy consumption and promote the city's resource on environmentally-friendly living, Live…
421 Views   9 Related [+/-]   Comment [+/-]   Nov 4, 09
The Virgin Atlantic iPhone App Helps People Too Scared to Fly

Fearless Flight Apps (GALLERY)

The Virgin Atlantic iPhone App Helps People Too Scared to Fly
By Katherine Vong - Not one to be scared of heights or flying, I probably won’t have much use for the Virgin Atlantic iPhone app, but I’m sure plenty of people will. The Virgin Atlantic iPhone app called ‘Flying Without Fear’…
543 Views   9 Related [+/-]   Comment [+/-]   Nov 4, 09






Brandsupply Focuses Solely on Local Design Talent

Design Crowdsourcing (GALLERY)

Brandsupply Focuses Solely on Local Design Talent
By Katherine Vong - There have been crowdsourcing initiatives that have spanned internationally to procure talent from across the globe, but not many that have kept the effort local. Brandsupply, however, is a Netherlands-based…
456 Views   9 Related [+/-]   Comment [+/-]   Nov 4, 09
Co-author 'First Bite' With Teen Book by You

Personalized Vampire Novels (VIDEO)

Co-author 'First Bite' With Teen Book by You
By Katie Cordrey - ‘First Bite’ is a novel with a twist: The story allows for personalization of 26 characteristics. The personally selected information results in thousands of changes in each book. Even the cover of the…
512 Views   9 Related [+/-]   1 Comment [+/-]   Nov 4, 09
The

Raw Meat Fashions (VIDEO)

The "Eat Your Steak. Be A Man." Campaign From Goodman Steak House
By Nancy Vaughn - There are some things that don’t go together—white clothes and mud, bad breath and kissing—and you’d think raw meat and naked skin would be up there as well. Not according to Goodman Steak House and their…
963 Views   9 Related [+/-]   1 Comment [+/-]   Nov 3, 09
Is the 'Bing Goes the Internet' Bing Jingle Annoying or Clever?

Corporate Kiddie Sing-Alongs (VIDEO)

Is the 'Bing Goes the Internet' Bing Jingle Annoying or Clever?
By Jessica Marcel - Microsoft has officially added to the long list of hated corporate jingles. ‘Bing, bing, bing goes the Internet’? Really? The Bing jingle is downright painful, and these poor children were dragged into…
642 Views   9 Related [+/-]   1 Comment [+/-]   Oct 31, 09
The 'cashURwheels'  Marketplace for Drivers Who Want to Earn Extra Cash

Carvertising Sales Sites (GALLERY)

The 'cashURwheels' Marketplace for Drivers Who Want to Earn Extra Cash
By Katherine Vong - Cars splattered with humongous ads—we’ve all seen them driving around. What I’ve always wondered is whether those ads are advertising the driver’s own company or the business of someone else. If the driver…
514 Views   9 Related [+/-]   Comment [+/-]   Oct 30, 09
Supermodels Take it Off for 350.org and Global Warming

Nudevertising Climate Change (VIDEO)

Supermodels Take it Off for 350.org and Global Warming
By Nancy Vaughn - Last week on Oct 24, 2009, the International Day of Climate Action was recognized by 350.org and people in 181 countries, at over 5,200 events around the world. Supporters gathered to address the climate…
3,780 Views   9 Related [+/-]   1 Comment [+/-]   Oct 29, 09






Olsenboye at JCPenny is Twintastic Collaboration

Cheap Celebrity Fashions (GALLERY)

Olsenboye at JCPenny is Twintastic Collaboration
By Marissa Liu - A collection designed by fashion favorites Mary Kate and Ashley Olsen is to be sold under the name Olsenboye at JCPenny. The line will hit 50 select JCPenney stores for a limited time starting on November…
1,709 Views   9 Related [+/-]   1 Comment [+/-]   Oct 26, 09
2010 VW GTI Appeals to Apple Users With Real Racing GTI App

App Store Auto Launches (VIDEO)

2010 VW GTI Appeals to Apple Users With Real Racing GTI App
By Marissa Brassfield - With its launch of the Real Racing GTI App for the 2010 VW GTI, Volkswagen is the first automaker to launch a car in the Apple App Store. The game is free to download, and features tie-ins to Twitter so…
1,164 Views   9 Related [+/-]   Comment [+/-]   Oct 25, 09
The Gilt Groupe 'Gilt MAN' Has Everything From Watches to Masks

Crystal-Studded Man Masks (GALLERY)

The Gilt Groupe 'Gilt MAN' Has Everything From Watches to Masks
By Katherine Vong - The Gilt Groupe ‘Gilt MAN’ is a special site launched by the luxury web boutique for men. In addition to fashion, style advice, and trend tips, the Gilt MAN website also offers athletic wear—such as Helly…
673 Views   9 Related [+/-]   Comment [+/-]   Oct 23, 09
Hornitos Mischieve Hits Up The Trend Hunter Hot Bar

Sponsored Hot Bars (GALLERY)

Hornitos Mischieve Hits Up The Trend Hunter Hot Bar
By Marissa Brassfield - If you’ve checked out our sweet new revamp of TrendHunter.com this week, there’s no doubt you noticed something else new: a custom Trend Hunter Hot Bar sponsored by the Hornitos Mischieve campaign. The…
715 Views   9 Related [+/-]   1 Comment [+/-]   Oct 22, 09
GM 'Passport to Knowledge' Shows Students How Plug-In Tech Works

Marketing Cars to Kids (GALLERY)

GM 'Passport to Knowledge' Shows Students How Plug-In Tech Works
By Marissa Brassfield - At the Business of Plugging In conference on electric vehicles in Detroit, GM took an innovative marketing approach by targeting kids in the GM ‘Passport to Knowledge’ event. About 300 area students were…
937 Views   9 Related [+/-]   1 Comment [+/-]   Oct 22, 09
SeeThePersonNotTheAge.com Wants You to like Old People

Wrinkly Billboards (GALLERY)

SeeThePersonNotTheAge.com Wants You to like Old People
By Jacqueline Parrish - The imaginative advertising agency behind the wrinkly billboard advertising campaign for SeeThePersonNotTheAge.com (a Scottish website aimed at helped younger people relate to older folks) is brilliant.…
965 Views   9 Related [+/-]   1 Comment [+/-]   Oct 21, 09
Aldo Contest Gives Opportunity to Aspiring Shoe Designers

DIY Shoe Challenges (GALLERY)

Aldo Contest Gives Opportunity to Aspiring Shoe Designers
By Katherine Vong - The Aldo contest for shoe-aholics has kicked off. If you’re an aspiring shoe designer or just have a way with the BeDazzler, here’s your chance to become an Aldo collaborator. Asking shoe-savvy individuals…
1,048 Views   9 Related [+/-]   1 Comment [+/-]   Oct 20, 09
Fourth Estate Challenges Readers with Anonymous Stories

Author Guessing Games

Fourth Estate Challenges Readers with Anonymous Stories
By Katherine Vong - Mystery is the mantra for businesses as more companies entice customers through the element of surprise. Hipstery and ShoeDazzle are two recent examples, and now Fourth Estate -- a UK imprint of HarperCollins…
616 Views   9 Related [+/-]   1 Comment [+/-]   Oct 20, 09
Steam Whistle’s Stellar ‘Design a Deck’ Competition

Beer-Branded Skate Decks (GALLERY)

Steam Whistle’s Stellar ‘Design a Deck’ Competition
By Christina Butty - Steam Whistle Brewery has been a long time supporter of the underground art scene in Toronto, Canada. Last weekend, they held a show at a hipster gallery called ‘The Baitshop’ to show off some of the best…
1,039 Views   9 Related [+/-]   Comment [+/-]   Oct 20, 09
Sacred Wind Communications, Inc! (SPONSORED)

Big Things for Small Business

Sacred Wind Communications, Inc! (SPONSORED)
By Marissa Brassfield - SPONSORED - Small Businesses are the driving force behind growth and innovation in the American Economy, and their inspiring stories reverberate across all industry sectors. American Express and NBC Universal…
678 Views   9 Related [+/-]   Comment [+/-]   Oct 19, 09
The GoForth Institute Promotes Prospective Potentialists

Educating & Enabling Entrepreneurs (VIDEO)

The GoForth Institute Promotes Prospective Potentialists
By Marcus Munro - Dr. Leslie Roberts is the founder of Canada’s first private entrepreneurial education program. Freshly launched on October 14th, GoForth Institute’s initiative focuses on preparing aspiring entrepreneurs…
794 Views   9 Related [+/-]   Comment [+/-]   Oct 17, 09
Yahoo Yodel Studio Gets Sounds from Yodeling Crowds

Noisy Crowdsourced Branding (VIDEO)

Yahoo Yodel Studio Gets Sounds from Yodeling Crowds
By Katie Cordrey - As part of its $100 million ‘YOU’ ad campaign, Yahoo is giving the yodel back to the people. The Yahoo Yodel Studio allowed musicians to record new versions of the famous Yahoo yodel in 22 musical genres—from…
1,020 Views   9 Related [+/-]   1 Comment [+/-]   Oct 17, 09
The Gucci Eyeweb Site is Confusing to Say the Least

Fashion House Social Media (GALLERY)

The Gucci Eyeweb Site is Confusing to Say the Least
By Jacqueline Parrish - The Gucci Eyeweb site is supposed to be a social networking site where party-goers from all over the globe (read: fashion-centric cities like New York, Paris and Milan) can meet, chat, and post photos.…
843 Views   9 Related [+/-]   Comment [+/-]   Oct 16, 09
Dove Creates the 'Piticure' to Soothe Irritated and Neglected Pits

Armpit Pampering (VIDEO)

Dove Creates the 'Piticure' to Soothe Irritated and Neglected Pits
By Marissa Liu - To launch their new Dove Ultimate Visibly Smooth anti-perspirant Dove created the PitiCure. The Dove PitiCure is to your underarms as a manicure is to your fingers. It consists of a simple four-step process…
958 Views   9 Related [+/-]   2 Comments [+/-]   Oct 15, 09
'Star Wars: Uncut' Lets Fans Recreate an Epic Movie

Crowdsourced Film Remakes (GALLERY)

'Star Wars: Uncut' Lets Fans Recreate an Epic Movie
By Katherine Vong - If there was a part in Star Wars you didn’t particularly enjoy, you can now change it to your liking by logging onto Star Wars: Uncut. The site allows Star Wars fans to recreate specific parts of the epic…
859 Views   9 Related [+/-]   1 Comment [+/-]   Oct 15, 09
Nintendo Amusement Park Lets You Become Mario or Luigi

Video Games in Reality (VIDEO)

Nintendo Amusement Park Lets You Become Mario or Luigi
By Jacqueline Parrish - The Nintendo Amusement Park is the brainchild for a physically augmented reality that puts patrons of the park in the shoes of Mario and Luigi, allowing them to run through an obstacle course much the…
1,456 Views   9 Related [+/-]   Comment [+/-]   Oct 14, 09
The iPhone AMP Up Before You Score' App Encourages Female Conquests

Hookup Apps (VIDEO)

The iPhone AMP Up Before You Score' App Encourages Female Conquests
By Jacqueline Parrish - Being of the female variety, I imagine the revelation I have to present following this short sentence would have feminists itching to get their hands around my neck. I actually find the AMP UP Before You…
1,571 Views   9 Related [+/-]   2 Comments [+/-]   Oct 13, 09
Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign

Online Expedition Contests (GALLERY)

Wieden Kennedy and Levi's Launch Intricate 'Go Forth' Campaign
By Katherine Vong - ‘Go Forth’ is a brand experience campaign from Wieden Kennedy & Levi’s, and it is complicated to say the least. Inspired by Grayson Ozias IV, a legendary American explorer from the 1890s and friend of…
798 Views   9 Related [+/-]   Comment [+/-]   Oct 13, 09
The New York Mets Aim for Electronic Fan Interaction During Games

Social Media Stadiums (GALLERY)

The New York Mets Aim for Electronic Fan Interaction During Games
By Katherine Vong - Setting a precedent for the future of interactivity during sporting events, The New York Mets are developing a way for fans to use social media to interact during games. Springwise.com explains that…
842 Views   9 Related [+/-]   2 Comments [+/-]   Oct 13, 09
Jimmy Choo Competition Raises Awareness About HIV and Rape

Life-Saving Competitions (GALLERY)

Jimmy Choo Competition Raises Awareness About HIV and Rape
By Jenny Lau - Jimmy Choo and the Elton John AIDS Foundation are harnessing social media for a charitable initiative. They have launched ‘You, Your Shoes and 72’ which is an online photo competition to raise awareness…
1,110 Views   9 Related [+/-]   1 Comment [+/-]   Oct 13, 09




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