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Drinking Trends

As drinking becomes more integrated into aspects of societal behavior, branding and marketing initiatives are subsequently adapting with new flavors and drinking techniques. Showcasing everything from beverage branding techniques to drinking rituals, this category offers the best of the best when it comes to what’s happening in the world of beverages.
Ideas
Lists
Videos
Photos
Insights
AI Cocktail Assistants
AI Cocktail Assistants
Thirsty Bot Offers and At-Home Bartender Experience
Thirsty Bot has arrived as a new go-to AI assistant for crafting the perfect cocktail right at home. This innovative app is set to disrupt the cocktail industry by offering a seamless and... MORE
Comic Franchise-Inspired Gin Bottles
Comic Franchise-Inspired Gin Bottles
Aviation American Gin Joins Deadpool & Wolverine on a Bottle
Aviation American Gin works together with Marvel’s Deadpool & Wolverine on a special bottle launch. This partnership marks the inaugural launch of Aviation American Gin in the realm of... MORE
Antihero-Inspired Gin Bottles
Antihero-Inspired Gin Bottles
Aviation American Gin Created Six Specialty Deadpool Bottles
Inspired by Marvel Studios’ Deadpool & Wolverine, Aviation American Gin created a series of limited-edition bottles. The collectible bottles sport sleek black designs accented by red... MORE
Educational Sober Alcohol Markets
Educational Sober Alcohol Markets
Sobr Market Flagship Store Reopens
Sobr Market, already recognized as Canada’s largest retailer of non-alcoholic beverages, is set to elevate its presence with the grand reopening of its flagship store in Toronto on April 24.... MORE
Single-Serve Pistachio Lattes
Single-Serve Pistachio Lattes
Táche's Pistachio Milk Latte is Ready-to-Drink and Dairy-Free
Táche’s Pistachio Milk Latte is a ready-to-drink blend of fresh, rich cold brew and sweet, creamy plant-based milk that delivers a café-quality experience with every sip. Packaged in... MORE
Alcohol-Free Crypto Beers
Alcohol-Free Crypto Beers
BRULO's Bitcoin Beer Brings Awareness to Cryptocurrency
To mark its adoption of a bitcoin strategy, BRULO debuted a Bitcoin Beer. Just 21,000 Bitcoin Beers will be produced, referencing the limited 21 million Bitcoin that will ever be mined. This new... MORE
Italian Cafe Culture-Inspired Cocktails
Italian Cafe Culture-Inspired Cocktails
These New NIO Cocktails Come in Four Varieties
These new NIO Cocktails have been introduced as a series of ready to serve refreshments inspired by Italian cafe culture for a focus on premium results. The drinks come in four varieties including... MORE
Functional Everday Cold Brews
Functional Everday Cold Brews
Bizzi is a New Holistic Beverage Delivering Caffeine and Collagen
Soft drinks brand Bizzi has made its debut in the UK market, presenting a range of three ready-to-drink (RTD) cans. These innovative beverages combine caffeine’s energizing properties with... MORE
Low-ABV Golden Ales
Low-ABV Golden Ales
Old Session Hen Easy-Drinking Session Beer is Fresh, Fruity and Mellow
The Old Session Hen Easy-Drinking Session Beer is a new addition to the Old Speckled Hen brand’s range that’s crafted with a mellow profile in mind. The beer has a 3.4% ABV to ensure it&#... MORE
Discounted Spring-Ready Liqueurs
Discounted Spring-Ready Liqueurs
Baileys Launches the Mint Choc Shake Flavor for Cheaper on Amazon
Baileys is delighting UK consumers with an exciting addition: the Mint Chocolate Shake flavor. This new offering brings a delightful twist to the classic Irish Cream Liqueur, perfectly timed for the... MORE
Aluminum Beverage
Unlikely brands are using aluminum to package their beverage products
Trend - Kombucha, wine, and bubble tea brands that rely on glass or plastic packaging are increasingly opting for aluminum bottles as a sustainable alternative. Aluminum packaging offers several advantages to preserving the quality of a beverage while being recyclable indefinitely.

Insight - Eco-conscious consumers often look for ways to reduce their environmental impact and incorporate sustainability into their everyday routines. Aluminum packaging's near-infinite recyclability and accessibility appeal to consumers who want their purchases to align with sustainable practices. Businesses offering adaptable and accessible consumption methods appeal to individuals looking to make lifestyle changes that support the environment.
Workshop Question - How can your brand align with modern sustainability values?
7.1
Score
Popularity
Activity
Freshness
Patterns
Megatrends
Peachy Dual-Fruit Ciders
Peachy Dual-Fruit Ciders
Rekorderlig Peach-Raspberry Fruit Cider is Arriving in the UK
The Rekorderlig Peach-Raspberry fruit cider is the latest flavor from the brand that responds to consumer demand and is expected to be a hit as we head into the warm weather entertaining months. The... MORE
Fizzy Cola Fragrances
Fizzy Cola Fragrances
Snif's Soda Snob is a Scent that Captures the Essence of Carbonated Drinks
Snif’s Secret Menu is a playground for exploring never-been-done-before scents and Soda Snob is a new addition to its creative sandbox that plays with the sparkling essence of cola. With... MORE
Personality-Packed Boba Beverages
Personality-Packed Boba Beverages
Krak Boba's Menu Welcomes Newcomers to the World of Bubble Tea
Ordering boba for the first time can be intimidating due to the numerous types and add-ins available but Krak Boba specifically caters to newcomers, and welcomes them to the world of bubble tea with... MORE
Design-Forward Gin Partnerships
Design-Forward Gin Partnerships
Tanqueray Nº TEN Embarks on a Collaboration with Tastemakers
Tanqueray Nº TEN has embarked on a collaboration with leading designers and tastemakers during Milan Design Week. This partnership, which taps the expertise of brands like Alessi, Meritalia, and... MORE
Delightful Cocktail Mixes
Delightful Cocktail Mixes
Woodford Reserve and Williams Sonoma Boast the Mint Julep
The Mint Julep by Woodford Reserve and Williams Sonoma offers a sweet, minty, and boozy experience to those looking to elevate their night. At its core, the recipe seeks to capture the essence of... MORE
Mandarin Orange Sparkling Waters
Mandarin Orange Sparkling Waters
Trader Joe's Has Added New Mandarin Orange Sparkling Water
Trader Joe’s has once again added to its ever-expanding lineup of sparkling drinks with the debut of its new Mandarin Orange Sparkling Water. Fit for just about any occasion, Trader Joe’... MORE
Tropical Guava Smoothies
Tropical Guava Smoothies
McDonald’s Canada is Adding a New Passionfruit Orange Guava Smoothie
McDonald’s Canada is helping consumers celebrate summer a little earlier this year with the debut of its topical new Passionfruit Orange Guava Smoothie. Like sunshine in a glass, the new... MORE
Sweet Cinnamon Churro Shakes
Sweet Cinnamon Churro Shakes
Potbelly is Introducing a New Cinnamon Churro Shake on April 22
Potbelly Sandwich Works is sweetening its menu with the addition of two tasty new treats: the new Cinnamon Churro Shake and new Dulce De Leche Cookie. Perfect for the warm spring days ahead,... MORE
Top 100 Beverage Trends in April
Top 100 Beverage Trends in April
From Creamy Lavender Matcha Lattes to Chocolate Cookie Milk Teas
From lavender matcha lattes to chocolate cookie milk teas, the April 2024 beverage trends reveal that cold, caffeinated drinks in unexpected flavors are set to dominate the upcoming spring season.... MORE
Exclusive Maple Bacon Shakes
Exclusive Maple Bacon Shakes
The Maple Bacon Shake Has Just Arrived at Wayback Burgers
Wayback Burgers recently gave its loyalty program a refresh and the brand is marking the occasion with a new ‘secret menu’ that features exclusive offerings like the new Maple Bacon Shake.... MORE
Ready-to-Serve Canned Cocktails
Ready-to-Serve Canned Cocktails
Whitebox Cocktails is Launching Three New SKUs
Whitebox Cocktails announced three new products aimed at elevating the at-home drinking experience by making premium pours even easier to enjoy. The products include the Daiquiri, Spicy Margarita... MORE
Anniversary-Celebrating Charitable Cups
Anniversary-Celebrating Charitable Cups
Woodford Reserve Introduces Two Exquisite Mint Julep Cups
Woodford Reserve introduces its $1,000 and $5,000 Mint Julep cups to commemorate the 150th Running of The Kentucky Derby. Crafted by hand by Louisville-based jeweler From the Vault, each of the 300... MORE
Luxurious Nighttime Cognacs
Luxurious Nighttime Cognacs
Rémy Martin Debuts XO Night as a Marker for Nocturnal Celebrations
Rémy Martin recently introduced an alluring nighttime cognac dubbed XO Night. This exquisite offering embodies radiance, luxury, and vivacity. The formula offers a lavish cognac experience that... MORE
Heritage-Focused Hard Seltzer Brands
Heritage-Focused Hard Seltzer Brands
Grown Folks Positions Its Product as a Tribute to Tradition
Grown Folks was founded by Danica Dias, a mother who brings her Louisiana Creole heritage into “the first Black-owned, mom-owned, female-owned hard seltzer brand.” Inspired by her... MORE
Wine Estate-Inspired Series
Wine Estate-Inspired Series
The Grange of Prince Edward Winery Introduces Its Estate Series
The Grange of Prince Edward Winery is introducing its inaugural Estate Series, marking the culmination of years of dedicated vineyard rehabilitation. Situated in Hillier, Ontario, the business... MORE