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Functional Vibrant Clothing Collections

Mavrans is a Vibrant and Carefree Lifestyle Brand

Vibrant clothing collections have an uplifting effect on one’s mood and many consumers seek out loud outfits, especially for the summertime. Mavrans is a vibrant lifestyle brand that answers... MORE

Stimulating Contemporary Workspaces

Studio Alexander Fehre Designs Hyatt at The Circle

Studio Alexander Fehre has collaborated with the Hyatt Hotel Group to create a contemporary workspace in Zurich Airport’s ‘The Circle’ district and the project is simply named... MORE

Wine Estate-Inspired Series

The Grange of Prince Edward Winery Introduces Its Estate Series

The Grange of Prince Edward Winery is introducing its inaugural Estate Series, marking the culmination of years of dedicated vineyard rehabilitation. Situated in Hillier, Ontario, the business... MORE

Rococo-Inspired Cosmetic Lines

Flower Knows Calls Attention to Its Violet Strawberry Rococo Line

Asian-owned beauty brand Flower Knows is celebrating Asian American and Pacific Islander Heritage Month with its limited-edition Violet Strawberry Rococo Collection. As the name might suggest, the... MORE

Mother-Honouring Brunch Menus

Black+Blue Offers a Special Mother's Day Brunch on Sunday, May 12th

It can be difficult to decide how to honor Mom on May 12th but a hearty Mother’s Day brunch is always a safe and convenient option as it allows family to spend some quality face-to-face time... MORE

Cherry Blosom-Inspired Restaurant Menus

Black+Blue is Launching a Curated Cherry Blossom Menu

Dining establishments are marking the coming of spring and the breathtaking beauty of one of the biggest natural attractions of the season—the blooming of the Cherry Blossom trees—with special... MORE

Colorful Intricate Timepieces

Kross Studio Debuts the KS 06 Central Floating Tourbillon Timepiece

Kross Studio introduces the KS 06 Central Floating Tourbillon Timepiece, a design that stands out with its new 42mm case and iconic central floating tourbillon movement. The Swiss manufacturer... MORE

Tequila Brand-Sponsored Artist Series

1800 Tequila Debuts Its 1800 Milenio Artists Series

1800 Tequila launches its inaugural 1800 Milenio Artists Series in collaboration with surrealist artist Pedro Friedeberg. This esteemed collaboration marks the U.S. debut of the brand’s... MORE

magnesium-powered body care

NEOM boasts the Perfect Night's Sleep Magnesium Body Butter

NEOM’s Perfect Night’s Sleep Magnesium Body Butter offers a luxurious solution for nourishing and softening the skin while promoting relaxation and restful sleep. Infused with the... MORE

High-Performance Hair-Detangling Products

UNITE's 7SECONDS Detangler is Lightweight and Efficient

Efficient hair-detangling products are in demand by consumers who are struggling to tame and manage their hair. In this category, ease of application is certainly top of mind. UNITE’s 7SECONDS... MORE

Data Trends by Trend Hunter AI

Palm Beach Chic

Palm Beach Chic Emerges as the Newest Anti-Quiet Luxury Aesthetic

Trend - The Palm Beach style outfit embodies the quintessential blend of vibrant luxury and relaxed sophistication. Rooted in the playful yet plush aesthetics of Florida's upscale resort life, this fashion trend is marked by its bold colors, lush prints, and an emphasis on leisure and comfort.

Insight - The rising popularity of maximalist style in fashion underscores a broader consumer shift away from quiet luxury towards more expressive and vivid aesthetics. This trend reflects a desire among consumers to embrace fashion that combines bold personal expression with elements of fantasy and indulgence. As people increasingly seek ways to infuse their everyday lives with distinctiveness and a dash of escapism, maximalist outfits offer an accessible route. Brands can leverage this trend by providing products that not only offer comfort and glamour but also cater to the aspirational desires of consumers looking to stand out.

Workshop Question - How can your brand cater to the emerging maximalist aesthetic? In what ways can you appeal to consumers desiring statement pieces?

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