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Allison Horner
Allison Horner
Trend Hunter
Chicago





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Allison Horner


23-year-old female living in Chicago.

I work at a marketing agency, and I love trend research!

Graduated with a BA in English-Creative Writing.

Training for the Chicago Triathlon this August.


Blogs:

LookingTrendy: http://lookingtrendy.wordpress.com/
MosaicCity: http://mosaiccity.wordpress.com/


“I will never be the woman with the perfect hair, who can wear white and not spill on it.”
- Sex and The City-


Allison Horner Interview



What is unique that's not in your bio?

It’s my secret.


“Everything can be taken from a man but… the last of the human freedoms - to choose one’s own attitude in any given set of circumstances - to choose one’s own way.”
-Viktor E. Frankl, Man’s Search for Meaning-


What's your favorite accomplishment?

My marketing career. I love it.

Writing Portfolio - Still in progress.


How do you define cool?

Innovative.
Open-minded.
Optimistic.
Comfortable with one’s self.
Movers and Shakers.


What is your secret to uncovering trends?

Observe.
Listen.
Be curious.
Ask questions - Always.
Talk to people.
Always look from other points of view.
Don’t make assumptions.
Open your mind.
Live in the moment.
Try new things. Break your habits but keep doing things you love.
Redefine adventure.


What do you enjoy most about Trend Hunter?

I would not have known about many of the ideas, people and companies featured without TrendHunter. It brings people who would otherwise be over looked into the spotlight.

I also love the idea that this is a type of news reporting done by everyday people who just want a say or contribution. It isn’t top-down reporting and there is never one opinion or point-of-view.


What is your favorite trend?

Can’t pick one.


What's the best tips for writing a juicy post?

Go beyond the “Who, what, where, when, why and how?” of normal journalism. Offer a perspective, or many perspectives. Allow room for observation and commentary.

DO NOT STEAL IDEAS.

If you see a trend that spins off of an already posted similar trend, simply add a link or comment on that person’s page so that they might see the new information you found. You should share your find without stealing.


How do you reset to be creative?

I go for a walk every morning and at lunch. If I don’t I lose focus for the whole afternoon.
Walk outside near anything alive. Get some fresh air, even in the rain.
Switch it up: walk around the city in different areas.

Search for new music.
Read.


What inspires or excites you?

The opportunity/ability to create and choose, though it is sometimes paralyzing, wakes me up in the morning. Opportunity is exhilarating if you embrace it.

Optimism.
Sunshine.
Color.
Music.
Movers and Shakers.
Anyone who is ambitious and humble, open-minded but aware of their own tastes, happy because they make themselves so but considerate and caring of others.


Predict something awesome for 2020?

People will realize that, even though it’s an interesting idea, the world actually isn’t going to end in 2012.





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