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danielwglover on Trend Hunter Mobile
On-Call Video Game Advice
Harry Redknapp Mentors Players of Football Manager 2010 Video Game
The Football Manager 2010 video game is running a launch that won’t be easily forgotten. A copy of the best-selling football management simulation comes with the phone number of Tottenham Hotspur boss…
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Dogs as Top Models
Elle Macpherson's Pup Signs 5-Figure Fashion Contract
Elle Macpherson's Labradoodle Bella Macpherson has signed a five-figure fashion contract to be the canine celebrity face of Dogside.com, a high-end accessory brand for urban dogs.
The five-year-old canine…
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Resident Airport Writers
London’s Heathrow Airport Enlists Alain de Botton for New Book
London’s Heathrow Airport has appointed world-respected author Alain de Botton as the first ever airport writer-in-residence. The philosopher will sit in Terminal 5 capturing the story of the airport with…
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Car-Inspired Roller Skates
Vauxhall Releases Corsa Skates to Promo Disco Night
This Vauxhall Skate event promotion features a limited edition set of Corsa-shaped roller skates. The Vauxhall Skate night will take place on July 29th in Shoreditch, London, and will be a blend of 70s…
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Equestrian Perms
Kempton Park Adds Style With Hair Pieces for Horses on Ladies Day
Inspired by the photography of Julian Wolkenstein (see below), Kempton Park Racecourse teamed with celebrity stylist Sascha Breuer to add some glamor to two race horses, Moral and Robyn.
Sascha Breuer,…
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Musical Horse Races
Royal Filly-monic’s Live Soundtrack for Kempton Park
The Kempton Park racecourse in the UK has come up with a unique way to position the venue as an entertainment destination. It’s holding the world’s first horse race run to a live musical soundtrack.
The…
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Golden Game Consoles
The Queen Receives Gold-Plated Wii from THQ
As the head of Britain’s most famous family, the Queen has been presented with a gold-plated Wii to mark the launch of game publisher THQ’s 'Big Family Games.'
Her Royal Highness is reportedly a big…
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Global Bed-Jumping
InterContinental Hotels Group Stages World's Largest Bed Jump
On May 7, 2009, over 20,000 people participated in the world’s biggest bed-jump (on four of the world’s biggest beds) in Shanghai, Paris, London, and New York.
Olympic athletes bounced off beds in each…
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Cosplay Movie Reviews
Klingons Review 'Star Trek' for LOVEFiLM.com
Boldly going where no man has gone before, two real life Klingons review the JJ Abrams 'Star Trek' film on European entertainment site LOVEFiLM.com.
The two Klingons--General Karloth and General Sol’rac…
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Gory Game Launches
"Madworld" Promo Features Severed Arms Holding the Game
This is a pretty hardcore launch campaign for "Madworld," a video game that the UK press has called the most violent ever. Severed arms holding the game have been placed around London to coincide with…
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Lipstick Sculptures
Brangelina Immortalized in Makeup
Micro-sculptor Willard Wigan has painstakingly carved 9mm by 4mm sculptures of Brad Pitt and Angelina Jolie into traditional tube-encased lipstick for the online beauty boutique FeelUnique.com.
The…
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Operatic Cheerleaders
Betfair's 'Person Placement' Campaign Puts Pro Singers in the Stands
To highlight their involvement with the England Six Nations rugby team, Betfair has implemented a “person placement” campaign. For this campaign, top English opera singers from the Royal Opera House are…
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Masked Mailmen
Royal Mail Workers Dress Up As Favorite Film Characters for LOVEFiLM
This is a very cool piece of direct-to-consumer activity for LOVEFiLM, the DVD-by-post firm. To mark their one millionth member, they’ve teamed up with the Royal Mail to get UK postmen and women to deliver…
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Giant Floating Flower Beds
The Hanging Gardens of Paddington For Hotel Indigo's Launch
The world’s largest hanging basket has been created to mark the launch of new UK hotel, Hotel Indigo, in London Paddington.
The giant structure is 20ft wide and 10ft deep, weighs over a quarter of a…
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Inaugural Coffee Promotions
Krispy Kreme Honors the United States of Americano
It’s Obama’s big week, and to celebrate, Krispy Kreme UK is giving away free Americanos to anyone who goes in store and says “Yes we can” to the staff behind the counter. To launch the United States of…
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Renting Out Eyelids As Ad Space
Feelunique.com Literally Pays Per Wink
With the credit crunch continuing to bite, would-be models are turning to alternative ways of making money by renting out their eyelids as advertising space.
Feelunique.com, the online beauty boutique,…
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Footballvertising for Charity
'Do the TaiKai'
Forget Ravanelli's shirt over the head, the Klinsmann dive and Crouch's 'robot' dance--there's a new football celebration craze about to hit the UK. The race is on for Premier League stars to claim a five-figure…
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Patterned Public Promotions
Liverpool Gets Stripes for Onitsuka Tiger Store
The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger.
Other iconic buildings…
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Candy Covered Cars
'Vault for Vauxhall' Promo
This candy covered car, designed by contemporary British fashion star Emma Bell, was created to promote "Vault for Vauxhall," her collaboration with the car brand. Vauxhall promises to transport people…
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Wagon Wheeled SUVs
Medieval Design Meets Modern Bling
Hummer recently donated an H3 to British artist Matthew Harrison, who then created this modern-meets-medieval vehicle that rolls on wooden wagon wheels. It’s currently being shown at London’s ZOO Art Fair…
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