Designer PSAs - Karl Lagerfeld Road Safety Campaign
Karl Lagerfeld, the head of design at Chanel, is the new model for a road safety campaign. It's a very peculiar choice for Herr Lagerfeld, but an excellent idea to merge fashion and awareness. The ad provides a clear message on risk prevention on roads and highways.
In the print ads, the German designer wears a neon yellow safety vest. The accompanying…
