Corkscrews Instead of Crosses? - Heineken’s Controvercial ‘Fresher World’ Campaign
This new Heineken print ad campaign could cause some controversy with its depiction of a corkscrew in the place of what looks like the Christ the Redeemer statue high on top of Corcovado Mountain, Rio de Janeiro. In addition, the campaign’s tagline is “For a Fresher World”.
Less controversial are the images of the city of Paris and the Eiffel…
