Swapping Shirts With Strangers - Adidas: Ajax Shirt Viral
Adidas is trying their hand at viral advertising in hope of generating buzz around the unveiling of the new Adidas Ajax Amsterdam home shirt for the 2008-2009 season.
TBWA ad agency created this viral ‘Ajax Shirt Swap’ video which was shot at Leidseplein in Amsterdam.
The start of the video is peculiar; we see a man in a yellow shirt prancing…
