What makes something cool? Well, theres a certain element of “the emperors new clothes” about it all really…what was uncool can be so quickly cool yet its essentially the same thing. Who truly shapes and forms “opinion”?  londonscout looks beyond the hype surrounding the fashion world and brings you an edited version of future global apparel and accessory trends.
With more than 10 years at the sharp end of fashion as a buyer for youth clothing brands in the UK, londonscout now runs a successful future forecasting and design consultacy focussing on fast fashion, lifestyle products and accessories.