Popular Marketing Strategy

HDTV Christmas Trees - Sharp's Grand Central Station Display Grand Central Station is getting into the Christmas spirit early this year. Sharp has unveiled a 26-foot-tall Christmas tree made of 43 Aquos LCD TVs varying in size from 19" to 52". The really cool thing… [Related +/-]

Plastic Fantastic Shoe Ads - The Magical Melissa “Plastic Dreams” Campaign (VIDEO) The collaboration between Zaha Hadid and Melissa ushered in a new era in shoe design: shoes that are not merely a part of your wardrobe but are also pieces of art that are designed as meticulously as an… [Related +/-]

Aesthetic Duct Tape Campaigns - Tesapack Ultra Strong Ad (GALLERY) The creators of Tesapack Ultra Strong Duct Tape want you to know that their duct tape is superior and tough--just like the art pieces of the boxer, bodybuilder and sumo wrestler that Mark Khaisman created… [Related +/-]

Thanksgiving Publicity Blunders - Sarah Palin's Turkey Slaughter Interview (VIDEO) First it was moose, then wolves, then polar bears. Now, it is a turkey. It comes as little surprise that this has made headline news and that the video is attracting more views on YouTube than GOP dollars… [Related +/-]

Men as Objects - Sugababes Turn Sexist Table in “No Can Do” Music Video (VIDEO) We often hear outcries of the media being sexist and objectifying towards women, so it is nice to see the tables turn with a music video from a popular female group treating men as objects, literally.… [Related +/-]

Melting Men for Environmental Awareness - Red Cross' Global Warming Warning This is an awesome example of live and interactive marketing. It was put on by the Red Cross and is the work of ad agency Leo Burnett Argentine. It demonstrates that the world is getting warmer... much,… [Related +/-]

Crowdsourced Home Shopping Sites - Honeyshed (GALLERY) You’ll find celebrity guests doing fun promotions and see “next-to-unheard-of designers” and unique boutique entrepreneurs over at Honeyshed, an awesome and relatively new interactive and digital home… [Related +/-]

Artist-Designed Credit Cards - Epos International Limited-Edition Visa (GALLERY) Credit crunch? No problem--at least, that's what Japanese bank Epos International thinks. Available through October 2009, these specially-commissioned Visa cards showcase the work of a hundred artists.… [Related +/-]

Patterned Public Promotions - Liverpool Gets Stripes for Onitsuka Tiger Store (GALLERY) The city of Liverpool has been covered with tiger stripes to mark the arrival of its new Onitsuka Tiger store. The iconic Liver Bird has even been transformed into a Liver Tiger. Other iconic buildings… [Related +/-]

Ads with Dirty Hand Signals - Tongue-in-Cheek Lotion Promotion (GALLERY) The new ad campaign for Ivraxo Intensive Hand Cleaning lotion by Peter Greven Hautschutz & Co shows that they're serious about cleaning "every dirty hand." Instead of showing physically dirty hands, the… [Related +/-]

Unfortunate Scarevertising - Condomi Condoms Frighten Potential Buyers (GALLERY) I am very confused by the new ad campaign for fruit-flavored Condomi Condoms. On the one hand, it communicates that their condoms “taste like real fruit” pretty well, but on the other, it scares any normal… [Related +/-]

Researching Future Trends - Global Trends 2025 (GALLERY) The Global Trends 2025 report has been released and while it offers great insight into what to expect 16 years from now, it doesn't give detail on upcoming trends for the new year like our 2009 Trend Report…

Credit Crunch Health Kicks - The "Get Rich Quick" Anti-Smoking Campaign (GALLERY) If there's anything people want to hear right now, it's ways to get rich. The "Get Rich Quick" campaign is simple: Dissuade consumers from buying cigarettes by showing them exactly how much money they… [Related +/-]

Destruction Art for Awareness - Greenpeace ‘Bomb’ Campaign (VIDEO) These posters are part of the Greenpeace ‘Bomb’ series to raise awareness of environmental issues. The first one has the tagline “Stop the catastrophe,” and shows an image of a tree that looks strangely… [Related +/-]

Abandoned Animal Awareness - 2009 ‘Adopt a Shelter Dog Calendar’ (GALLERY) Animal lovers often wish they could save all the animals in the world, but that isn’t realistic. Even just rescuing one or two requires extra space, time and finances to support them.  Artist Debra Cortese… [Related +/-]

Tattooed Cover Charges - Pascha’s Inked Customer Rewards Program Pascha, one of the largest brothels in Europe, has apparently had overwhelming interest in their offer of free lifetime entry to their facilities for customers who have ‘Pascha’ tattooed on their arm.… [Related +/-]

Personal Branding Changes - Michael Jackson Converts to Islam, Changes Name to Mikaeel (GALLERY) The undisputed King of Pop, Michael Jackson, has converted to Islam and changed his name to Mikaeel, taking a page from the personal branding book of fellow pop artist Prince. Michael Jackson swore his… [Related +/-]

Fictitious Jewelry Endorsements - Santa Claus Recommends Icelink Watches (VIDEO) Before he really gets busy preparing for Christmas in his workshop, Santa Claus took a moment to stop by and promote Icelink’s very icy new watch. As Luxist reports, Icelink’s detailed press releases… [Related +/-]

Family Themed Seasonal Ads - GAP Holiday 2008 Campaign (GALLERY) While everyone is looking for Black Friday ads to prepare for the Black Friday 2008 shopping madness that is about to come, The Gap keeps things in the family with Jennifer Hudson and a family-themed set… [Related +/-]

Cartoon-Branded Appliances - The Hello Kitty Kitchen Set (GALLERY) If you had ever told me that someday I would be writing about a Hello Kitty kitchen set, I would have promptly laughed at you and thought of a rather creative expletive to respond with.  Yet, here it… [Related +/-]

Personalized Gifting - John Lewis 2008 Holiday Shopping Ad Campaign (VIDEO) There's no doubt that the doldrums of the current global economy will heavily influence this holiday shopping season, but this ad by Lowe London for John Lewis hopes to attract buyers of a different sort.…

Real-Life Video Games - ‘Bike Hero’ (VIDEO) An incredible video called ‘Bike Hero’ is making its rounds on YouTube, sparking a flurry of skepticism from commenters that the viral is actually a guerrilla ad for Activision. ‘Bike Hero’ is made by… [Related +/-]

Ordering Pizza via TV - TiVo Tracks Your Domino's Order (GALLERY) TiVo has teamed up with Domino's Pizza to allow TiVo users to order pizza and track their orders using their broadband connection. Hungry couch potatoes can either order their Domino's for delivery or… [Related +/-]

Parody Sports Virals - Nike Pro Exposes Cristiano Ronaldo, Pokes Fun at Nike (VIDEO) Nike Pro, the new ad from Nike, pokes fun at previous Nike virals and 'exposes' the secret behind Cristiano Ronaldo's skills. Created by the UK's Nitro ad agency, the spot shows how Manchester United's… [Related +/-]

Apologies via Tree Adoption - Olive Branch ‘Peace Offering Package’ If sending flowers didn’t do the trick, perhaps you should try expressing your heartfelt apology by sending the person you have peeved an olive branch adoption package as a peace offering. This unique… [Related +/-]

Free Breakfasts to Entice Shoppers - Black Friday Ads For The Recession (GALLERY) Black Friday ads have more appeal than ever this year as people battle with obligatory, as well as pre-holiday, purchases in an economy plagued by a recession. Ikea, for example, is trying to lure customers… [Related +/-]

Remixing Reality - Toshiba’s Matrix-Inspired “Time Sculpture” Ad (VIDEO) Toshiba just released an amazing new advert, ‘Time Sculpture,’ which utilizes the bullet time film technique seen on the movie ‘The Matrix.’ The ‘moving snapshots of time’ process was achieved with an… [Related +/-]

Fast Food Financial Bailouts - Burger King’s Guerrilla Wallet Campaign (GALLERY) Burger King’s latest guerrilla marketing campaign involves a cash-stuffed wallet that is meant to reward Good Samaritans. Agents were sent out in Chicago and Orlando to intentionally drop their wallets… [Related +/-]

Aged Animals to Sell Salad - Florette's Meat-Free Campaign (GALLERY) This Florette salad campaign features animals with an aged appearance, designed to promote the brand's meat-free “Sealed Gourmet Salads” with the message that animals who desire to live a long life would… [Related +/-]

Holiday Jinglevertising - The Gap 'Merry Mix Carols' (VIDEO) Always seeking to capture the imagination (and, of course, your shopping dollar) The Gap is no stranger to innovative advertising. Just in time for the holidays, their Merry Mix Carols, Tis the Season… [Related +/-]

Silhouetted Models - Lily Donaldson in Vogue Nippon December 2008 (GALLERY) Photographer Alasdair McLellan took some very striking black and white photos of UK model Lily Donaldson for Vogue Nippon’s December 2008 issue.  However, what stands out as unique and fresh are images… [Related +/-]

Kissing Booths to Pay Off Speeding Tickets - Marnie Stern’s Rock Star Side Jobs Marnie Stern: a musician. If you haven’t heard her stuff, The New York Times said her latest work was “the year’s most exciting rock ’n’ roll album." She’s also the one who has been setting up a kissing… [Related +/-]

Muscle Car Revivals - 2010 Ford Mustang Revealed (VIDEO) The 2010 Ford Mustang is set to make its official debut at this week's Los Angeles Auto Show, but photos of the revamped muscle car have already been leaked. These images of the 2010 Ford Mustang show… [Related +/-]

Virtual Charity Kettles - Digital Salvation Army Kettles Endorsed by Jonas Brothers (VIDEO) You know those red kettles that old guys stand next to and ring bells at during the holidays? Well, they’ve gone virtual (the kettles - not the old men). And to kick off the digital Salvation Army campaign,… [Related +/-]

Animated Bus Stop Billboards - McDonald’s Big Mac Yawning Ad The ever creative marketers at McDonald’s are back with yet another cool ad. This time, DDB New Zealand came up with bus-stop posters printed using lenticular technology to create an animation of a yawning… [Related +/-]

Teaching Commercial Art - Thomas Kinkade Reveals Formula 16 (VIDEO) The Christmas Cottage will likely be one of the top holiday movies of the year. As the trailer shows above, the flick is based on the the artist Thomas Kinkade. I wonder, when we are all worm food, if… [Related +/-]

Designer Grille Badges - Simon Carter for the Vauxhall Insignia Simon Carter has reinvented the classic British grille badge, most commonly seen on heritage vehicles, exclusively for the Vauxhall Insignia. Leading UK menswear designer Simon Carter has designed two… [Related +/-]

Ads Killed by Social Mothers - Twitter Moms Destroy Motrin Marketing in 48 Hours (VIDEO) Lest marketers think the social aspect of being online is just something the “kids” do, the Motrin experience should make them shudder. Two days after Johnson & Johnson put a web-only video about the hazards… [Related +/-]

Match-Making Underwear Ads - Interactive Bjorn Borg Campaign (GALLERY) The new Fall/Winter 2008 ad campaign for Bjorn Borg Underwear gets a bit creative with a theme of finding your love match. The ads show sexy men and women out and about in their underwear looking pretty… [Related +/-]

36 Condom Innovations (CLUSTER) Whether the ads surrounding condoms are humorous, like the penis itself as displayed in the gallery, or serious in nature, they surround the important issues of preventing sexually transmitted diseases… [Related +/-]

Seasonal Adticipation - 2008 Santa and Coke Commercial (VIDEO) Every year around this time, even many those who abhor TV ads will forgo heading to the kitchen for a snack during a show break when a good ol’ Santa and Coke commercial airs because, like with Super Bowl… [Related +/-]

Animal Cruelty to Sell Lawnmowers - Offensive Black & Decker Campaign (GALLERY) I really don’t know what Ogilvy & Mather, Bangkok were thinking when they created these disturbing and grotesque ads for the Black & Decker Lawn Mower. The obvious intent is to show that the lawn mowers… [Related +/-]

Surrealistic Fashion Birds - Gaby Herbstein’s Aves Del Paraiso (VIDEO) Gaby Herbstein in an Argentinian photographer whose work spans 17 years.  Herbstein, who is a very prestigious and much sought after photographer in the fashion industry, has also done work for such… [Related +/-]

Digital Weight Gain for Obesity Awareness - ‘Measure Up’ by Australian Government (VIDEO) The Australian Department of Health is starting an initiative, “Measure Up”, to raise awareness of the danger of weight gains and its effect on personal health and family relationships. Created by 303… [Related +/-]

Adrenaline Rushes For Shock Awareness - Irish Anti-Speeding Ad (VIDEO) My heart has never raced from watching a commercial until this shocking Irish one called, ‘The faster the speed, the bigger the mess.’ The video starts off with a couple smooching away at a wall and then,… [Related +/-]

Fashion Launderettes - The OWN Magazine and Issey Miyake Laundromat (GALLERY) Own Magazine and Issey Miyake have teamed up to create ‘Laundromat,’ an exhibition in Osaka. The designer’s store in Japan has been converted into a launderette come art gallery for some of the magazine’s… [Related +/-]

Bearded Ladyboarding - The Oddities You Can Do With a Camera (VIDEO) The brilliantly bizarre sport of Bearded Ladyboarding has been fashioned to raise awareness of the unusual capabilities of an extreme sport gadget, the Oregon Scientific action cam, and sees bearded men… [Related +/-]

Street Art Cartoon Makeovers - BLOC28 by Disney (VIDEO) Reinvention is a crucial part of maintaining brand relevance, a theory that Disney knows all too well. In Disney’s latest brand reinvention, animators have employed the help of street artists to give Mickey… [Related +/-]

Recession Rebranding - RecessIsOn (VIDEO) Lately we’ve been hearing a lot of the “R” word and seeing a lot of hand-wringing at the prospect of financial loss; Recessison.com aims to shoo the evil word ‘recession’ away, rename it to ‘Recess is… [Related +/-]

TV Show Promos on Toilet Paper - Wipe With ‘30 Rock’ Boss Modernista! Amsterdam has taken bathroom advertising to the next level with this unusual ad campaign for Tina Fey’s TV show ‘30 Rock’ which airs on Comedy Central channel in the Netherlands. Creative…

---

	61 Pages	Hunt More >
1 2 3 4 5 6 >