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355 This Week / 22557 Trends



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25 Innovative Breast Cancer Campaigns - More Than Just Applegate’s Chairty… (CLUSTER)25 Innovative Breast Cancer Campaigns - More Than Just Applegate’s Chairty… (CLUSTER)


The blogosphere is buzzing about breast cancer following Christina Applegate’s recent treatment and launch of a new early breast cancer detection program.  But Christina Applegate wasn’t the first person… [More]



Celebrity Shoe Auction - De-Feet Lung Cancer CampaignCelebrity Shoe Auction - De-Feet Lung Cancer Campaign


If you have a secret shoe fetish and are a fan of celebrities such as Judi Dench, Daniel Radcliffe (Harry Potter) and Spice Girl, Melanie C., you can bid for a pair of their shoes soon. At the same time,… [More]



Celebrity Mom Charities - Nicole Richie's Gift Registry For Needy Moms (GALLERY)Celebrity Mom Charities - Nicole Richie's Gift Registry For Needy Moms (GALLERY)


Nicole Richie will soon be launching a charitable online gift registry that will provide baby items for moms that cannot afford them. The site will be run through the Richie-Madden Children's Foundation… [More]









Consumer Directed Philanthropy - The Amex Members Project (GALLERY)Consumer Directed Philanthropy - The Amex Members Project (GALLERY)


Usually marketing trends do very little to inspire hope in humanity, but the macro-trend of cause marketing is one that is really making a difference. American Express has been particularly brilliant… [More]



Celebrity Fashion to Fight Cancer - Gwyneth Paltrow for Key to The Cure (GALLERY)Celebrity Fashion to Fight Cancer - Gwyneth Paltrow for Key to The Cure (GALLERY)


Gwyneth Paltrow has been named the new Entertainment Industry Foundation ambassador for Saks Fifth Avenue’s 2008 KEY TO THE CURE campaign. The KEY TO THE CURE is a women’s cancer initiative founded… [More]



Hang Man Cookies - Gingerbread Human Rights CampaignHang Man Cookies - Gingerbread Human Rights Campaign


Crumb! I love these hang man cookies, a great idea from by Amnesty International Hong Kong to commemorate International Human Rights Day. The ads show that such events do not have to be unworthy and… [More]



Flying with Balloons over Brazil - Priest's Publicity Stunt Loses Air (VIDEO)Flying with Balloons over Brazil - Priest's Publicity Stunt Loses Air (VIDEO)


Hot on the heels of Pixar's Up trailer comes news that a Brazilian priest made it back to the ground after being lifted in the air by hundreds of helium balloons. Unlike in the animated movie trailer,… [More]



$500 Million Anti-Smoking Campaigns - Bill Gates & Michael Bloomberg MPower (VIDEO)$500 Million Anti-Smoking Campaigns - Bill Gates & Michael Bloomberg MPower (VIDEO)


Bill Gates and Mayor Michael R. Bloomberg are outraged at how many people in the world are still smoking, so they’ve made a pledge to invest $500 million in campaigns to get people around the world to… [More]



Mehndi Flyswatters - C.U.L.T. Lord of the Flies (GALLERY)Mehndi Flyswatters - C.U.L.T. Lord of the Flies (GALLERY)


Arash and Kelly are the founders of C.U.L.T., the Centre for Universal Learning and Thought for the 21st Century. They have designed these Mehndi inspired ‘flyswots’ called Lord of the Flies for a… [More]



Cherry Tree Rentals - CherryAidCherry Tree Rentals - CherryAid


It may sound like a type off fizzy drink, but CherryAid is in fact an awareness campaign urging everyone to save the British cherry tree. As part of this campaign, we have just celebrated National Cherry… [More]









Z$100 Billion Bank Notes - Zimbabwe Hyperinflation Leads to Agro-chequesZ$100 Billion Bank Notes - Zimbabwe Hyperinflation Leads to Agro-cheques


Pardon me, can you spare a five billion for lunch? In Zimbabwe the government is issuing a note worth 100 billion . z$100,000,000,000 because inflation is humming along at over 2 million percent annually.… [More]



Social Justice Bracelets - The 46664 Nelson Mandela Bangle by Montblanc (VIDEO)Social Justice Bracelets - The 46664 Nelson Mandela Bangle by Montblanc (VIDEO)


A bangle of hope is a new addition to Nelson Mandela's innovative 46664 HIV/Aids campaign. These classy bracelets were launched by Montblanc and the Mandela Foundation from South Africa. Nelson Mandela's… [More]



Celebrity Ice Cream - Elton John's Ben & Jerry's Flavor for CharityCelebrity Ice Cream - Elton John's Ben & Jerry's Flavor for Charity


Sir Elton John has collaborated with Ben & Jerry's on a very limited edition charity ice cream flavor: Goodbye Yellow Brickle Road. The proceeds from the rock 'n roll flavor will go to Elton's AIDS foundation.… [More]



Lifeguard Fashion for Awareness - Katharine Hamnett 'Save The Sea' Tee (GALLERY)Lifeguard Fashion for Awareness - Katharine Hamnett 'Save The Sea' Tee (GALLERY)


Well known for her political t-shirts and ethical business philosophy, British fashion designer Katharine Hamnett has turned to the iconic TV show Baywatch for inspiration in her retro "save the sea" charity… [More]



Download Music to Fight Aids - Project (RED) Music SubscriptionDownload Music to Fight Aids - Project (RED) Music Subscription


If you're the ethical type who pays to download music, you'll like the enticing new service being offered by the Project (RED) fund. In September the nonprofit organization will launch a music service… [More]





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