Lauren is currently studying a PhD examining the social construction of cool in organisational and consumption settings. She’ll have a doctorate of cool in a couple of years. Enough said.

Whilst studying, Lauren is also fine tuning her teaching skills at the University of Melbourne in preparation for her next career step as an academic. She specialises in teaching undergraduate level classes in Product and Brand Management and Consumer Behaviour.

Previously Lauren has worked as a management consultant and in market research. She spends a lot of her spare time indulging in fashion and popular culture.