Jonas Juhler Hansen, Trend Hunter

Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear
Good point but I guess this is because labour unions and women rights interest groups are much more powerful than muslim NGOs. Also we are not very religious so we have difficulties in understanding what all the fuzz is about while equality between sexes is really something people care about. In other words discriminating women is much worse than discriminating religion.

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Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear
The complaint (targeted at the print ads) came from all the major labour unions and women rights organisations and the Ombudsman found that the ads depicted women in a degrading way reducing them to merely sex objects. Sexual harassment and women rights are big - and sensitive - issues in Denmark så lots of ads with sexual undertones are faced with that kind of criticism. A couple of years ago this ad was also removed by the Ombudsman for being sexist: http://i2-images.tv2.dk/s/58/187258-bbc633a433a71dd8dbb790665f0c0e92.jpeg

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Hot Girls Dress & Act Like Guys To Sell Men's Underwear - JBS Underwear
Being from Denmark (where the ads were published back in oct 07) I can inform you that the series was quickly withdrawn due to heavy criticism of being discriminating to women. Last week the critique was backed by the Ombudsman, so the ads are now officially contraband in Denmark... :)

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Coming soon!