Rory Sutherland

Rory Sutherland Keynotes - Rory Sutherland's speeches provide an alternative perspective on marketing. As the current Executive...

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Advertising guru Rory Sutherland discusses the folly of numerical obsession in this what is value keynote. In modern business practices it is practically impossible to justify or explain any business opinion or view unless it has numerical backing. While this is undeniably beneficial for certain aspects, it creates an obsession where other areas of value may be overlooked.

Entrepreneurs should not only be focused on where the current value of their business is but what it might be in the future. When a business is preoccupied with a mechanistic view of the world everything is interpreted and related to on a basis of proportion. As Rory Sutherland explains in closing, "when looking at the health of business in purely numerical and financial terms you are missing a huge area of where value resides, might be created or destroyed."