The Fascination of Disgust
Katrin Baumgarten Keynotes - Keynotes by Katrin Baumgarten surround the topics of design and explore the relationship between...
Most people have been raised into avoiding anything unpleasant and instead shift their focus on beautiful, eye-pleasing aesthetics. The power of disgust is present in the everyday lives of people. A car accident or badly designed gowns are things that capture the attention of people and entices them into establishing some form of relationship with those things.
Introducing a design with unpleasant aesthetic can greatly intensify the user and object relationship. Disgusting things fascinate people; it forces people into acknowledging subjects or creations that they never would have addressed, if they were just regular mundane objects or scenarios.