Daymond John Daymond John Keynotes

Daymond John's keynote career evolved organically from the many successes he has had in the business...

Keynotes.org Need Inspiration?

Get inspired by our collection of 2,000+ keynote speaker videos and 100+ courses of innovative content.

Daymond John Shares His Knowledge in His Talk on Marketing

By: Mesel Isaac - Published: • References: daymondjohn & youtube
In his frank and open talk on marketing, entrepreneur and fashion mogul Daymond John discusses the approach young entrepreneurs should be taking in the early phases of starting their marketing campaign.

John first explains the difference between marketing and advertising–an important concept many young entrepreneurs fail to grasp. Advertising is an aspect of marketing, where you buy space in order to promote your product. Marketing is a wider term encompassing all the ways in which you go about getting your message out there. For entrepreneurs, marketing will be about trial and error in the beginning. Since you’re not a known quantity, it’s okay to make mistakes as you do not have a reputation to protect yet, so try to be creative. He also states that is in marketing where you’ll discover and build “your brand's DNA.”

Daymond John also shares a few personal stories in his talk on marketing to help illustrate his points. As a young business, it is best to market locally to help develop your skills, better understand your market, and discover and shape what you want your brand to be about. Stats for Creating Your Brand's DNA Trending: This Year & Mild
Traction: 219 clicks in 29 w
Interest: > 3 minutes
Concept: Talk On Marketing
Related: 13 examples / 10 photos
Segment: Neutral, 18-55
Comparison Set: 5 similar articles, including: word of mouth as marketing, social media for social change, and branding your customer service.