Anticipation Over Reaction
Guy Kawasaki Keynotes - Keynote speeches by Guy Kawasaki are motivational, inspiring and divulge a great deal of applicable...
Guy Kawasaki's Success of Apple Keynote Shares Steve Jobs' Main Secret
In 1983, if you were to ask people what they wanted in their personal computing machines they would say bigger, faster and cheaper, no one would have described the Macintosh. Steve Jobs' secret did not lie in listening to market research and reading consumer insight or focus groups, it lay in his ability to foresee the future of technology and create products accordingly. The lesson of Apple is that you cannot listen to what people are saying they need, because they are going to define what they need in terms of what they already know. You need to create a product or a service that people aren't expecting or that they didn't know they needed
Instead of being reactive, businesses need to anticipate what it ahead and create products that consumers will grow to need.