Storytelling Through Software
Tom Bedecarre Keynotes - The keynotes by Tom Bedecarre offer insight into the mind of "Silicon Valley's Favorite Adman" --...
According to Bedecarre, the changes the ad industry is going to be forced to deal with will be very similar to the storm-like conditions faced by the media over the last decade -- magazines, the newspaper and books. Where in traditional advertising, advertisers would work with a story developer to create that connection with consumers, today is with a software developer that is needed.
He uses video games as the best example of software storytelling. Ads will no longer capture the attention of consumers; his software advertising keynote argues that apps are what consumers are looking for to consume information.