Consumer Connections During Recessions
Matthew Guiste Keynotes - The keynotes by Matthew Guiste reflect his experience and expertise in using social media platforms...
A Social Media Strategy Speech by Starbucks' Matthew Guiste
Guiste attributes mystarbucksidea.com as an unparalleled method for building valuable consumer engagement and conversations. These conversations are going to happen regardless of the site's existence, and it makes so much sense to join in on those conversations.
Gusite's social media strategy speech encourages other brands, like Starbucks, to engage in a two-way dialogue with consumers as opposed to simply telling them about new products or services on different social media platforms.