In this social media myths keynote, Crystal Washington instructs her audience to put everything they've heard about social media on the shelf. From there, she goes on to explain a few key points about the use of social media.
Washington begins by dispelling the notion that to be on social networks means you need to have Internet access on your phone. She points to stats that suggest two thirds of people using social media don't have Internet access on their phones. Washington points to SMS updates as the difference-maker in this scenario for many people. This kind of information removes a barrier to social media use for a lot of people.
Washington also strips down the notion that you have to be active on every social media network available. She explains that some networks will be more suitable for certain people, but not for others.
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Concept: Social Media Myths Keynote
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Segment: Neutral, 18-55+
Comparison Set: 5 similar articles, including: new efficiency methods, the impacts of facebook's timeline, and new era of brand fundamentals.
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Crystal Washington Keynotes
Crystal Washington's keynote speeches derive from her expertise as a marketing strategist and social...
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