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Jonathan Macdonald, professional speaker and entrepreneur discusses the future in this social media empowerment keynote. His main prediction is that change is the only certainty and that today the world is undergoing the slowest rate of change that it will ever experience. Those who are most adaptive to change stand the greatest change of survival.

He believes that the world has only scratched the surface of what social media has the power of accomplishing in terms of citizen empowerment and decentralization. He encourages the audience to understand too that is not just about the device that is held in your hands, but also the passion and ideology in your hands. Technology can accelerate change but it will not be responsible for the revolutions of the future.

He concludes his speech by stating that whatever revolutions do happen or take place, they will be mobilized by weapons of mass communication.