The Impacts of Facebook's Timeline
Victoria Ransom Keynotes - The evolving landscape of social media and how it affects marketing strategies is the topic of...
She introduces some of the most important changes the timelines ushered in for brands. For example, brand pages are now a lot more visual with the inclusion of the cover photo, which is a great opportunity for companies to capture the attention of fans.
There is also the option for consumers to send private messages to brands, which is ideal for consumers who are less comfortable asking questions in a public forum. This benefits brands because it increases the likelihood of consumer engagement and interaction.
Ransom's social marketing keynote explores the key ways Facebook impacts brands of all sizes.