The Right to Innovate
Scott Anthony Keynotes - Scott Anthony's keynotes make clear of his position as a forefront leader in the field of...
Scott Anthony Shows Why Understanding Your Core Business is Vital
He explains that by making sure one has control over their core business, that they also have earned the right to innovate. He delves into the issue further by stating that those who don't actually understand what their business is, or who think of their business in a narrow scope, will have a much harder time trying to innovate around their products and services. By using major brands as examples, Scott Anthony reveals to his audience just what "core business" is, and shows how by understanding it, they too can innovate around their own brands.