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Jordan Belfort's Prospecting Presentation Stresses a Part of Sales

By: Mesel Isaac - Published: • References: jordanbelfort and youtube
Jordan Belfort's prospecting presentation discusses an often ignored strategy by salespeople.

The art of prospecting clients is a crucial skill that most salespeople don't work on. Many of them are under the impression that they need to convince everyone to buy their products. However, Jordan argues that instead you should only be focusing your attention on two types of customers: those who are ready to buy and those who are still shopping. More importantly, you should be actively weeding out the people who fall into another two categories as well: those who are just curious and apathetic about buying and those who are simply not interested in you or your product.

When you finish prospecting your potential clients, you can then focus your time and attention on those who are most likely to buy from you. As Jordan states in his prospecting presentation, you're not "trying to turn non-buyers into buyers."