Creating a Cohesive Brand
Meg Whitman Keynotes - Brand strategy and effective management style are the main topics of the keynotes by Meg Whitman....
A unified product launch not only boosts sales, but it creates more scale for consumers to utilize the brand's products. A unified design language for all products also increases the performance products. Additionally, it creates a more cohesive brand image. This product convergence keynote by Meg Whitman shows how a brand can tailor its products to serve a higher purpose within a brand.