The keynotes by Yves Behar reflect back on his past experiences working as an independent designer....
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Yves Behar Shares How to Make Great Products in this Process Keynote
In order to create good design, Behar follows the principle that one must, “start with questions, not answers,” when beginning a design or brief. This allows people to take a chance and pioneer in an area where nobody has done anything before. The next important aspect is to be involved in the process from beginning to end, when designers are in love with the process they can create captivating products.
With Fuseproject, Behar and his business partner decided to invent a new business model changing it from boring to creative. One portions of this is becoming partner and stakeholder in projects with clients. This allows the designer to stay on the project seeing it all the way through.
This Process Keynote captivates the imagination of designers inspiring them to rethink how they create products and do business.