The Power of Intangible Value
Rory Sutherland Keynotes - Rory Sutherland's speeches provide an alternative perspective on marketing. As the current Executive...
Intangible value is derived from a combination of psychology, economics and technology; the sweet spot or the trifecta is located somewhere in there. He uses the pet rock as an example to show how a random bit of earth can create elements of emotion and attachment.
His problem solving speech emphasizes the fact that too many people in the world view complex and complicated things as having a quick fix somewhere. The sooner people are able to fathom something -- like a rock -- as having more than its face value, we can begin to come up with more effective solutions.