Kathryn Born Keynotes
Speeches by Kathryn Born are surprisingly business-savvy given the speaker's background in art and...
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Kathryn Born Discusses The Need For Tools In This Online Media Keynote
Romina S. Cortellucci — July 12, 2012 — Keynote Trends
References: vimeo
The editor-in-chief and founder of Chicago Art Magazine Kathryn Born discusses ways in which data can be used in this Online Media Keynote. Currently, traditional media and blogging are crumbling, in what Born calls the readership diaspora. Deeming the culprit as the article, Born shows how journalists should use the tools and opportunities of the web to aggregate data.
By examining the way in which e-commerce is using data for audiences, journalists and media need to follow suit. Since, people coming to media looking for data the opportunities are endless.
Born believes that making data accessible, readable, and customizable there is an ability to recommend the right article to an information-hungry audience. Media can tell people what they are looking for, while simultaneously these tools help the media know what people want.
By examining the way in which e-commerce is using data for audiences, journalists and media need to follow suit. Since, people coming to media looking for data the opportunities are endless.
Born believes that making data accessible, readable, and customizable there is an ability to recommend the right article to an information-hungry audience. Media can tell people what they are looking for, while simultaneously these tools help the media know what people want.
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