Jeni Cross Keynotes - Jeni Cross's lectures focus on community development and sustainability. Cross graduated with a BA...
Jeni Cross Shares her Myths of Behavior Change Speech
Myth number two assumes that you have to change peoples' attitudes in order to change behavior. However, Cross notes that attitudes are not predictors of behavior; rather, attitudes follow behavior. The most effective way to induce change is to set behavioral expectations that are connected to values.
Myth number three considers the fact that people underestimate the effect of social norms on their behavior. People are most likely to do something if they witness others doing it. However, most people would rank the impact of social norms on their behavior as relatively low.