Universality of the Mobile Phone
Eric Schmidt Keynotes - Eric Schmidt's keynotes are a fascinating perspective on modern technology and the competitiveness...
As the evolution of mobile advertising has far surpassed any timeline predicted by different experts, consumers and advertisers can't expect anything to remain static -- it will constantly evolve in ways no one is able to foresee.
Schmidt sees this as a great occurrence for everyone in the world because it means that business is no longer excessively reserved for the rich and elite. As long as someone has a tablet or mobile screen to access, they can join in on this fast-moving revolution.