Michael Vickers Shows Why a Business Relationship is a Lot Like Marriage

In this speech, author, entrepreneur and educator Michael Vickers demonstrates how to build strong, effective and long-lasting relationships with customers. Drawing parallels between marriage and a relationship in sales, Michael Vickers explains why it is so important to truly understand that different customers will value different things. He stresses that businesses cannot take relationships with customers lightly or for granted; businesses must always be willing to tailor methods and services to reflect the customer's interpretation of excellence.

Michael Vickers strongly believes in delivering value on a one to one basis. If, like marriage, the needs in a relationship are ignored or forgotten over time, the relationship will deteriorate. Michael Victor's speech emphasizes the importance of identifying the specific preferences of different customers and to avoid making assumptions.